Shahnawaz Mohammed
Author: Shahnawaz Mohammed  |  

A published novelist and a writer, I come with over a decade of corporate experience - and most importantly, a die-hard passion for delivering reader delight.


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Statistics that help you make the best-informed decision on why to go for email marketing

The Case for Email Marketing

As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures.

Email marketing continues to be the dominant type of marketing, in spite of the rise of social media marketing. This is because in email marketing, a relationship with the customers already exists - because they have voluntarily subscribed - as opposed to unsolicited social media marketing.

Planet's Biggest Resource on Email Marketing Statistics

The ROI on email marketing is an incredible 4200%, according to DMA. Email marketing is sure to make you big bucks compared to any other form of marketing.

To back up this claim, we have created the exhaustive list of statistics that will help you make a thoroughly well-researched decision on opting for email marketing.

So, here you go: Presenting the planet’s BIGGEST email marketing statistics resource.

Let’s dive right in...

100 top Email Marketing Statistics

Widespread Usage of Email

  1. 99% of consumers check their email every day.[1]
  2. 58% of consumers open their email first thing in the morning. [2]
  3. As many as 20.41% emails are opened within the first hour of delivery. [3]
  4. 44% of users check their email for a deal from brands. [4]
  5. Over 290 billion emails are sent and received each day, globally, per 2019 estimates. [5]
  6. There were an estimated 3.9 billion email users in the world in 2019 and this number is forecast to grow to 4.3 billion by 2023. [6]
  7. 39% of consumers checked their email account where they received marketing/advertising emails. [7]
  8. 102.6 trillion emails are sent and received each year, and that number is rising. [8]
  9. People spend 2.5 hours per work day checking personal emails at their work. [9]
  10. 82% of workers check email outside of normal business hours. [10]
  11. On an average, we receive 121 emails per day, which is 33 more emails per day two years ago. [11]
  12. 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. [12]

Popularity of Email Marketing

  1. Email marketing yields a Return on Investment of a whopping 4200%. [13]
  2. 73% millennials prefer email for business communication. [14]
  3. 93% marketers use email marketing software to distribute content. [15]
  4. 80% business professionals believe that email marketing increases customer retention. [16]
  5. 32% marketers get in touch with their clients 2 to 3 times per month via email. [17]
  6. 46% of marketers consider email marketing an important lead generation tactic, while 47% consider it important for lead nurturing. [18]
  7. 44% of B2B marketers consider emails their largest source of lead generation. [19]
  8. 40% of marketers think that email newsletters are most important for their content marketing success. [20]
  9. 35% of marketers choose to send three-to-five emails per week to their customers. [21]
  10. 81% of Small Medium Businesses still rely on email as their primary customer acquisition channel. [22]
  11. 59% of B2B marketers cite email as their top channel for revenue generation. [23]
  12. 73% of senior-level marketers believe email marketing is core to their business. [24]
  13. At 82%, email marketing has the highest adoption amongst users of marketing automation suites. [25]
  14. 59% of respondents say marketing emails influence their purchase decisions. [26]
  15. 55% of eCommerce marketers use email marketing software for marketing automation. [27]
  16. 64% of businesses use email marketing automation to schedule their welcoming messages and for other customer onboarding purposes. [28]
  17. 87% of marketers use email campaigns to nurture their audiences. [29]
  18. 97% of businesses use email marketing to convert email recipients into buyers. [30]
  19. Over 60% of marketers use mass email to connect with their customers. [31]
  20. 91% of shoppers want to hear from companies they do business with via email. [32]

Effectiveness of Email Marketing

  1. Email marketing is 40% better at converting leads than Facebook and Twitter. [33]
  2. Consumers who purchase products through email spend 138% more than those that don’t receive email offers. [34]
  3. 18% of companies achieve ROI greater than $70 per $1 invested. That is an amazing 7000%. [35]
  4. 60% of consumers have made a purchase after receiving a marketing message by email. [36]
  5. Email beats social by 40x for customer acquisition. [37]
  6. Email campaigns segmented by user interest see 74.53% higher click rates as compared to non-segmented campaigns. [38]
  7. Marketers have found a 760% increase in email revenue from segmented campaigns. [39]
  8. Open rates for transactional emails are 4-8x higher than traditional emails. [40]
  9. Emails with personalized messages have an average open rate of 17.6%. [41]
  10. Cart abandonment recovery emails have a high opening rate of 40%. [42]
  11. Roughly 80% of marketers have reported an increase in email engagement over the past 12 months. [43]
  12. The average open rate for a welcome email is 82%. [44]
  13. 96% of organizations believe that email personalization improves email marketing performance. [45]
  14. Average email click-to-open rate is 15.49% for all industries. [46]
  15. Average email click-through rate is 3.43% for all industries. [47]
  16. 47% of users open an email based on the subject line. [48]
  17. Inactive customer campaign and win-back occasional customer campaign has a conversion rate of 2.6%. [49]
  18. The conversion rate for order follow up email campaigns is a healthy 5%. [50]
  19. 85% of consumers sign up for marketing emails hoping for a reward. [51]
  20. 49-52% of US consumers say they would like to receive promotional emails from their favorite brands every week. [52]
  21. Conversion Rate for member follow up emails is a solid 2.7%. [53]
  22. Sending 3 abandoned cart emails results in 69% more orders than a single email. [54]
  23. Triggered emails have an amazing open rate of 44.05%, and a click-through rate of 10.39%. [55]
  24. Emails with a single call to action increase clicks 371% and sales 1617%. [56]
  25. The average purchase rate of an email campaign with a coupon is 5x that of email campaigns without coupons. [57]
  26. 73% of marketers rated the ROI of email to be 'Good' or 'Excellent'. [58]
  27. Sending emails once per month had the highest open rate at 28%. [59]
  28. 50% respondents buy from marketing emails at least once a month. [60]
  29. Email is 40x more effective at acquiring new customers than Facebook or Twitter. [61]
  30. 76% if subscribers make purchases from an email marketing message. [62]
  31. Segmented, targeted, and personalized emails generate 58% of all revenue. [63]

Trends in Email Marketing

  1. A message is 5x more likely to be seen in email than via Facebook. [64]
  2. Emails with personalized subject lines generate 50% higher open rates. [65]
  3. Personalized email marketing generates a median ROI of 122%. [66]
  4. Adding videos to your email can increase click rates by 300%. [67]
  5. 80.8% of users report reading email on mobile devices. [68]
  6. 49.1% of all emails are read on mobile devices throughout the world. [69]
  7. 65% of recipients prefer emails that contain mostly images vs. 35% who prefer mostly text. [70]
  8. Email personalization produces 6x higher revenue and transaction rates. [71]
  9. By using proper targeting, marketers can drive 3x the revenue per email as compared to broadcasting. [72]
  10. 75% of marketers say they currently use at least one type of marketing automation tools. [73]
  11. Using highly segmented lists for email marketing returns more than 3X the revenue per recipient of unsegmented lists. [74]
  12. Adding a call-to-action button in your emails instead of simply a text link can lead to a 28% increase in click-throughs. [75]
  13. The email open rates are highest at 46.21% where the customer name was used in the subject line. [76]
  14. As many as 82% marketers reported an increase in open rate using personalization. [77]
  15. A healthy 75% marketers reported a higher email click-through rate using personalization. [78]
  16. 58% marketers reported an increase in customer satisfaction using personalization. [79]
  17. Personalized emails deliver 6x transaction rates. [80]
  18. 75% of marketers believe personalization yields higher click-through rates. [81]
  19. 86% of customers would like to receive monthly promotional emails, while 15% would like to receive them daily. [82]
  20. Mobile opens accounted for 46% of all email opens. [83]
  21. 54% of email marketers say increasing engagement is their number one priority. [84]
  22. 56% of brands who used an emoji in their email subject line had a higher open rate than those who didn’t. [85]
  23. A/B testing email campaigns can improve performance by 46%, leading to increased website traffic and sales. [86]
  24. 88% of smartphone users actively check email on their phones. [87]
  25. People who are referred to email-based loyalty programs spend an Average of 13% more annually. [88]
  26. 82% of marketers send emails with subject lines of 60 characters or less. [89]
  27. 60% of marketers say real-time data in email is either ‘effective’ or ‘highly effective’. [90]
  28. The average email marketing message is 434 words. [91]
  29. Shopping cart abandonment emails sent within an hour boost conversions by 6.33%. [92]

Challenges in Email Marketing

  1. 66% of consumers unsubscribe from emails because they are not relevant to them. [93]
  2. 34% of consumers mark email marketing messages as spam. [94]
  3. 53.49% of emails sent are classified as spam. [95]
  4. 16% of all emails never make it into the inbox. [96]
  5. 80% of users are likely to delete an email if it isn’t mobile-friendly. [97]
  6. Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR. [98]
  7. The average email deliverability was just 79.6% in February 2020. [99]
  8. When it comes to email marketing automation, just 1 in 5 say they use most or all marketing automation features available to them. [100]

Wrap Up

Having made yourself familiar with the top statistics of email marketing, you are now ready to make a well-informed decision on why to choose an email marketing software at all. By the time you are ready to choose an email marketing software to suit your needs, you will be quite an expert yourself.

No fluff, all substance.

And once you are equipped with the expertise to justify your decision to go for email marketing, choosing the right email marketing software will be a piece of cake.

Talking of email marketing software, while there are plenty of email marketing software out there, if you are looking for something that is affordable, yet intuitive, then SendX would be a good pick. You can go for a 14-day free trial (no credit card required), and get access to all of its features.

References


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