The first step is to determine the type of survey you want to undertake. For example, a website experience survey will help you uncover how your visitors perceive your website - and on the other hand, a customer satisfaction survey aims to measure how satisfied your customers are about your brand and your products.
First, you need to decide on the user feedback mechanism you want to use. Then create the survey email that will show your audience that you truly care about what they think about your product or service. For instance, if you want to send your survey to those subscribers with lower-than-average open rates, your questions will be to know their satisfaction level with your current email content.
Just make sure you send the survey email to a segment of the list that is most likely to give you the kind of information you are seeking. For instance, if you want to improve your email open rates, your segment will consist of subscribers whose open rates are lower than average, or who have not opened your emails in a while. A tool like SendX will come in really handy for this purpose.
Write a subject line that tells them you are sending them a survey and explaining why you are doing so. You could give them an incentive, like access to a giveaway.
Design emails without HTML. SendX drag and drop editor is meant for marketers to design professional looking emails with ease.
Increase your open rates by upto 50% by resending your email broadcasts to non-openers with a different subject line.
Auto tag subscribers based on pop up they subscribe to or data they have filled. Send automated thank you email or drip nurture emails to educate & nurture them.
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