email marketing - Email Marketing Help Center from SendX

Permission-based Email Marketing

Permission marketing is the phrase coined by Seth Godin in 2008 & applies to all kinds of marketing. For email marketing, it means getting a recipient’s consent to send them emails about what you promised when they opted-in to get those emails.

email marketing

What is the difference between Unique clicks and Total clicks?

Not all clicks are the same. There are unique clicks and total clicks. Unique click gives you a fair idea about your audience - their behavior, likes, requirement, etc.

email marketing

What are Unique Clicks? How to improve Unique Click Rate?

If a subscriber clicks on the link inside your email copy at least once, then it is counted as a Unique Click. When he goes back, revisits the same link, it won’t be counted as a unique click this time. In short, multiple clicks do not attribute to unique clicks.

email marketing

What is Click to Open Rate (CTO or CTOR)?

Click to open rates (CTOR) is the measure of who opened your email, and clicked on a link inside your email copy. One of the significant and essential metrics to measure, click to open rates helps you understand how engaging was your content to the subscriber.

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What is an Email Blast?

An email blast is a process of sending the same email to your complete email list. And it also goes by the name broadcast, bulk email or mass email.