email marketing - Email Marketing Help Center from SendX

Permission Based Email Marketing

Permission-based email marketing means getting a recipient’s consent to send them emails about what you promised when they opted in to get those emails. Know why it is good for your business.

email marketing

What is the difference between Unique clicks and Total clicks?

Unique clicks: Total no. of unique subscribers that have clicked on any link. Total clicks: The total number of clicks received on your campaign. Click here for details.

email marketing

What are Unique Clicks? How to improve Unique Click Rate?

What is a unique click? A unique click is when a subscriber clicks on the link inside your email copy only once. Learn the definition & know how to improve unique click rate.

email marketing

What is Click to Open Rate (CTO or CTOR)?

What is CTOR? CTOR (Click to Open Rate) is the comparison between the number of clicks and number of opens. For example, if you got 120 clicks and 150 opens, then your CTOR is 80%.

newsletter resource

What is an Email Blast? Ensure a high ROI from Email Blasts

What is an email blast? An email blast is a process of sending the same email and newsletter blasts to your entire email list. Read on to find email blast examples.