A Drip Campaign is a series of pre-written emails automatically sent to subscribers based on specific actions—such as signing up for a newsletter, registering for a webinar, or abandoning a cart.
A Drip Campaign is a series of pre-written emails automatically sent to subscribers based on specific actions—such as signing up for a newsletter, registering for a webinar, or abandoning a cart.
Drip campaigns can be associated with many subscriber actions, including:
Signing up for your newsletter
Placing an order
Registering for an event or webinar
Abandoning an item in the cart
Leaving a review on your site
Becoming inactive or not ordering for a while
Drip campaigns should align with the subscriber’s stage in the journey.
For example:
New subscribers should receive a Welcome Drip, introducing your brand and providing free resources.
Discount offers should be sent later, after value has been established.
Sending the wrong content at the wrong time can make your emails feel pushy or irrelevant.
There’s no fixed number of emails for a drip sequence—it depends on your audience and product type.
Shorter drips work for simple consumer goods (like stationery).
Longer sequences are better for SaaS or educational content that requires onboarding.
Typically, shorter welcome drips and longer abandoned cart drips perform best for eCommerce brands.
Timing is crucial.
A welcome email should go out immediately after signup.
A review request should be sent after delivery, not before.
Evaluate the delay between action and email send to ensure the message feels natural and well-timed.
Automation ensures consistency and accuracy. Choose an email marketing platform (like SendX) that automates:
Triggers based on user behavior
Personalized content delivery
Follow-up timing and segmentation
This saves time, reduces human error, and keeps your campaigns running smoothly.
Sent only to paid subscribers, this email welcomes users and encourages them to explore the app.
Each email in the series highlights a feature, helping users get the most out of their subscription.
Sent two days after product delivery, this message politely requests a review.
The timing strikes the perfect balance—giving customers time to use the product without waiting too long.
The final email in this drip campaign follows up on an abandoned Grammarly Premium subscription, offering a discount to encourage conversion.
AA Step-by-Step Guide to Stopping a Drip When a User Replies to a Drip Email
SendX allows you to stop a drip sequence automatically when a user replies to any email within that sequence.
Before you begin:
Ensure your Drip Sequence is already created.
Turn Track Replies ON (this lets SendX recognize replies as automation triggers).
How to Set It Up
Create a New Automation
Go to the Automations screen from the left-hand menu.
Click New Automation.
Name the Automation
Give your automation a descriptive name (e.g., Stop Drip on Reply).
Set the Trigger
Under Trigger, keep the left field as SendX.
In the right field, select Replied to a Drip.
From the dropdown menu below, choose the drip sequence you want to monitor for replies.
Set the Action
Under Action, keep SendX selected on the left.
Choose Removed from a Drip on the right.
Select the same drip sequence (or a different one, if desired) from the dropdown.
Save the Automation
Click Submit Automation to activate your setup.
Now, whenever a user replies to an email within that drip campaign, SendX will automatically remove them from the sequence.
This helps ensure your follow-up messages stay relevant and non-repetitive, keeping your communication professional and person
