Increase Open Rates
Maximize Subscriber Engagement
Perform Effective Follow Up
Get Them to Act On The CTA
Improve Click-through Rate
A good tip would be to change the subject line during the second attempt, and even add something more enticing, so that your subscribers feel happy to click on that CTA link or button. But if it is a completely altered email the second time around, then it would make more sense to send it as a part of a different campaign.
Try a Second Time With a Bigger Goal
Aim for Better Conversions
In addition to improving your click-through rates, you will also get better engagement that leads to conversions as well. Better conversions is a goal we all strive for as marketers, and resending emails to subscribers who have not opened them will help achieve just that.
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Q: Why should I resend emails to subscribers who have not opened it?
A: It is a good idea to resend emails to subscribers who have not opened it because not all unopeners are uninterested parties. Some subscribers might have simply missed your email for a variety of reasons. You will be giving them another chance to see your email and open it and eventually act on your CTA.
Q: What kind of content should I include in the resend to unopened?
A: While resending to unopened, you can offer free content to repeat customers and show your appreciation to them in return for their frequent patronage. Even discount coupons and customized product recommendations will make them feel truly valued.
Q: What is the best time to resend emails to unopened?
A: You need to give them enough time to ensure they don’t see you as pushy, but do not leave too much of a time gap. There is no ideal spacing between emails sent, and it’s a judgment call based on your campaign objectives.
Q: How can I improve conversions by resending to unopened?
A: A good tip would be to change the subject line during the second attempt, and even add something more enticing, so that your subscribers feel happy to click on that CTA link or button. Thus, in addition to improving your click-through rates, you will also get better engagement that leads to conversions as well.
What our customers say...
"I can create sophisticated email marketing campaigns. The team are also superb - helping me with my requests very quickly. I have to say that SendX is the best email marketing software I have used till date."
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“Got amazing support from SendX team. They helped me setup the tool. Setting up drip campaigns is extremely easy and it is extremely easy to import/export contacts and setup campaigns. I can tell that this is easily among the best of all similar tools available in the market.”