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Email Strategy

High-level email marketing strategy for every industry and business model — from B2B and SaaS to ecommerce, crypto, and beyond.

Latest

What Is Queued Email and Why Messages Wait to Send

Trevor Hatfield Nov 11, 2026

5 Simple Ways AI Boosts Email Open Rates: An Easy Guide for Email Marketers

Did you know that AI can increase email open rates by up to 50%? Artificial Intelligence, or AI, is like a computer brain that can do tasks usually done by people, such as understanding language, s...

Saitej Makhijani
October 17th, 2023

How to Make Personalized Videos for Emails

Video marketing has become increasingly influential in driving conversions. And this means it can directly play an important role in improving your bottom line.

Saitej Makhijani
September 14th, 2023

The Rise of Interactive Emails: Engaging Subscribers With Dynamic Content

Email marketing can be extremely valuable for business when done right. Having a large email list means you get regular, direct access to your customers and audience. That said, if this audience ba...

Saitej Makhijani
August 18th, 2023

The Role of Email Marketing in Account-Based Marketing

Account-Based Marketing (ABM) is a strategic approach that focuses on creating personalized experiences for high-value accounts. It is a tailored approach that aligns sales and marketing efforts to...

Saitej Makhijani
April 28th, 2023

How to Use Email Marketing to Build Your Brand Awareness?

Several consultancy groups and essays have predicted email’s demise in favor of social media and flashy messaging apps. But a decade later, email is still going strong.

Saitej Makhijani
February 23rd, 2023

What Does P.S. Mean, and How Should You Use P.S. in Email Marketing?

Even after centuries since it was first used, the term “P.S.” is still found in many letters today.

Saitej Makhijani
December 8th, 2022

Email Marketing Strategy: A Complete 2026 Playbook

An email marketing strategy is your plan for using email to move people from where they are now to where you want them to be. For an e-commerce store, that might mean moving a first-time browser to...

Saitej Makhijani
November 17th, 2022 · Updated May 2026

What Is Behavioral Email Marketing? Definition, Tips, and Examples

It’s not uncommon for marketers to take a one-size-fits-all approach to email marketing or choose to put it on the backburner in favor of other avenues. Email isn’t usually the first thing on a dig...

Meera R
November 15th, 2022

How to Make Money with Email Marketing

Did you know that there are 4.26 billion email users worldwide? That's almost double the number of people on Facebook and triple the number of Instagram profiles. Who would have thought that someth...

Shahnawaz Mohammed
September 30th, 2022

12 Best Practices To Improve Email Marketing For Higher Education & Scholarships

Admissions departments around the globe are now more sophisticated and agile than ever when it comes to email marketing to potential students. Our world in higher education is always changing, than...

Saitej Makhijani
July 25th, 2022

Marketing Strategy for Real Estate: How to Market Your Business and Improve Retention

If you're a real estate agent, then you know that marketing is key to your success. It's not enough to just list a few homes on the market and wait for the phone to ring. You need to have a solid m...

Saitej Makhijani
July 14th, 2022

An Email Marketing Expert’s View On The Emerging Trends for Effective Email Marketing

 

Saitej Makhijani
June 27th, 2022

The Top 5 Crypto Mining Software In 2024

In recent times, cryptocurrency has become a household term. Crypto trading has seen a steep rise, piquing the interest of not only the technically proficient but also the regular non-tech populati...

Profile icon with white "NW" letters on a bright cyan circular background
NW marketing
June 13th, 2022

3 Unconventional Crypto Marketing Campaigns That Work Every Time

Crypto marketing solutions will grow from $4.9 billion to $67.4 billion by 2026. That means stiffer competition and a more volatile customer base. 

Saitej Makhijani
June 9th, 2022

12 Inspiring Examples For Crypto Token Marketing Campaign

Despite crypto being the new buzzword, many people chicken out when taking action.

Shahnawaz Mohammed
June 2nd, 2022

How to Prepare a Crypto Marketing Strategy for 2024 [Template]

Cryptocurrency has become the new trend, and people have no complaints. As per the user index of 2021, over 97% showed confidence in this new revolution.

Saitej Makhijani
May 27th, 2022

Top Crypto Marketing Agencies

Due to stiff competition in the bitcoin market, marketing is an essential component of launching a successful crypto company. Crypto marketing agencies are experts that can manage this part of the ...

Saitej Makhijani
May 16th, 2022

Crypto Marketing: Definition and New Strategies You Can Use For Business Growth

By the end of 2024, it is expected that the blockchain market will grow to $20 billion in annual revenues (source). That means more companies will come into the crypto industry, & competition i...

Shahnawaz Mohammed
May 11th, 2022