BRAND KIT
Guidelines and assets for presenting the SendX brand consistently.
Download all assets ZIP · 349 KB01 — Logo
The gold wordmark is the default on black and other dark grounds. Gold on white is low contrast, so reach for the black wordmark on light backgrounds rather than the gold one, and use the bare icon only where the full lockup won’t fit. Prefer SVG wherever the medium supports it — the PNGs are transparent and sized for print.
The mark set in a rounded square. Use it for avatars, favicons, app tiles, and social profile images — anywhere the artwork needs its own edge because the background is out of our control. Everywhere else, prefer the wordmark. The variant name refers to the tile, not the mark on it.
Do not alter these files in any way. No stretching, rotating, recoloring, outlining, drop shadows, or placing the mark inside another shape. Leave clear space around the logo of at least the height of the mark, and don’t render the wordmark below 120px wide or either icon below 24px. The app icon’s corner radius is part of the artwork — please don’t re-round it or crop it square. If you need a circular avatar, let the platform mask it and the tile will do the right thing.
02 — Colors
Gold is the SendX accent — the logo, primary buttons, and links. Please don’t use it to stand for SendWorks, the parent brand, which is monochrome, and don’t use SendPost’s purple to stand for SendX. Click a swatch to copy its hex.
03 — Naming
All three names are one word with two capitals and no space. They keep that form everywhere — headlines, body copy, URLs, and directory listings included.
SendX
Capital S, capital X. Our email marketing product.
SendWorks
Capital S, capital W. The parent company.
SendPost
Capital S, capital P. Our sibling email infrastructure product.
SendX is a product of SendWorks, not a separate company — write “SendX, a SendWorks product” or “SendX, part of SendWorks.” SendPost is its sibling product, not a competitor. Please don’t abbreviate any of the three to initials.
04 — Questions
Need an asset that isn’t here, a current product screenshot, or unsure whether a usage is allowed? Email hello@sendx.io and we’ll help.
