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A newsletter is a recurring email sent to a list of subscribers, delivering news, insights, curated content, or updates on a specific topic. At Sen...
Highlights from the first Newsletter Awards, organized by Breaker: the winners, the finalists, and why the sharpest operators in media keep betting...
Whether you want it or not, one day, some people who joined your email list will unsubscribe. On one hand, it hurts to lose any number of users. But on the other hand, your list gets self-cleaned...
Newsletters need a different toolkit than most email marketing. The platform that's great for a Shopify store's cart recovery flow is overbuilt for someone publishing a weekly essay to 5,000 subscr...
If done right, email marketing can be one of the most cost-effective and conversion-rich forms of digital marketing. However, attaining these results isn’t always easy. To get the best results po...
If you are an entrepreneur, I can take a pretty good guess at one of your most common frustrations… effectively reaching your customers. In today’s business world, everyone pretty much relies on ...
Unlike Thomas from Magic Potion trying to sell me horoscope service and shorts to match the horoscope or Beth from the Secret Bank of Swiss asking for my credit card number and my mother’s maiden...
106 email marketing statistics sourced from Litmus, Statista, Klaviyo, and more. Covers ROI, deliverability, automation, mobile, personalization, and AI — all updated for 2026.
If you see a drop in the open- and click-through rates of your emails, see an increase in bounce rate, or find out that your emails are not getting delivered to people on Yahoo or Gmail or any ot...
Apparently, there’s no longer any such thing as “gut feel” in business, marketing or picking the next destination for a vacation. We all rely on data, analytics & colourful graphs. Thank God ...
Email marketing sometimes gets a bad rep. It is often confused with writing emails that start with, ‘I want to thank you for your patronage to our esteemed and leading company… zzz…’ Or emails th...
Our data shows that strategic marketing emails boost open rates by 35%. They see an inundation of email marketing and their fingers are flying, sending the emails straight to junk, left, right a...
Need for sophisticated yet easy to use Remote Working Tools in 2024 Until two years ago, remote working was considered a privilege restricted only to an elite few. But ever since the beginning of...
According to a Forrester report, digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its...
Affiliate marketing is a huge and consistently growing business. In 2017, Statista estimated that the total spending through affiliate marketing in the U.S. reached $5.37 billion. This year, the ...
In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will talk about the email segmentation basics and the importance of segmentin...
This article walks you through enabling Teachable integration with your SendX account.
I would say you must track both the metrics.
