Switch Products

SendX

Email software to send campaigns, build lists, and automate marketing

Current

SendPost

Reach your customers' inboxes on time, every time with Email API + SMTP Relay

Features

View all Features

Addons

Franchise Support Custom Reply Bot Open/Click Tracker Read, Skimmed And Glanced Shortcuts Dynamic Sender View all Addons

Powered by SendPost

SendPost Dashboard
SendPost SendPost

AI-powered deliverability engine that ensures your emails land in the inbox.

Explore SendPost

Creators & Media

Newsletters Publishers Authors & Bloggers

Business

Ecommerce SaaS Local Businesses

Gaming

Casinos iGaming

Learn

Email Strategy Email Deliverability Email Automation Email Design Email List Building Newsletters

Compare

Tools & Pricing Case Studies Blog Guides

Developers

SendX API Docs SendPost API Docs Knowledge Base
Pricing
Ask AI
Log In Book a demo Try it free
Back to Blog

Email Metrics

Track what matters in email marketing. Deep dives into open rates, click-through rates, conversion metrics, A/B testing, and analytics.

Infographic cover showing
Featured

106 Email Marketing Statistics for 2026: Ready Reference to Why Email is the King

106 email marketing statistics sourced from Litmus, Statista, Klaviyo, and more. Covers ROI, deliverability, automation, mobile, personalization, a...

Saitej Makhijani Jun 24, 2020· Updated May 2026
Latest

8 Strategies To Help You Increase Email Response Rates

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of the...

Saitej Makhijani Oct 29, 2024

8 Strategies To Help You Increase Email Response Rates

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your respo...

Saitej Makhijani
October 29th, 2024

Email A/B Testing Explained - Examples, Ideas and Tips

The difference between an email marketing campaign that converts and one that underperforms often comes down to the smallest details. Yet, many marketers find themselves in a quandary, unsure of wh...

Shahnawaz Mohammed
October 18th, 2024

How to Use UTM Codes for Email Tracking

The most basic reason for email UTM codes? They help you track the effectiveness of email campaigns. A little lost? We’ve got you covered!

Shahnawaz Mohammed
March 19th, 2024

Email Marketing Benchmarks You Need To Know

To truly harness the power of email marketing, it's crucial to understand how your campaigns measure up against industry standards. That's where benchmarks come in.

Saitej Makhijani
March 13th, 2024

Exploring CTR Benchmarks in Email Marketing

Is your email click-through rate (CTR) as good as it should be? Establishing solid CTR benchmarks can help you determine whether your email campaigns are driving the engagement that you want.

Saitej Makhijani
March 6th, 2024

Exploring Email Open Rate Benchmarks in Marketing

Email campaigns are a cornerstone of successful outreach in the ever-changing world of online marketing. These strategies hinge on a company’s ability to understand and use analytics to their advan...

Saitej Makhijani
February 12th, 2024

5 Tips to Optimize Conversion Rate for Your Email Campaigns

Conversion rate optimization (CRO) is essential to turn people from just looking at your emails into actually doing something, like buying your product or clicking on your link. It's more than writ...

Meera R
November 29th, 2023

What is a Custom Unsubscription Page for an Email Campaign?

Are you tired of receiving unwanted emails? You're not alone. According to a survey by MarketingSherpa, 69% of email recipients report emails as spam based solely on the subject line. And when it c...

Saitej Makhijani
November 17th, 2023

10 A/B Testing Ideas For Your Email Campaigns to Optimize Them For Best Conversions

In email marketing, you might be tempted to test everything from your subject line's word count to the hue of your CTA button.

Profile icon with white
NW marketing
November 16th, 2023

Understanding A/B Testing for Email Marketing (Definition and Best Practices)

As email marketers, we constantly juggle with design aesthetics, captivating copy, and that ever-elusive perfect subject line. But, how do we truly discern which element elicits the best response f...

Meera R
November 9th, 2023

Vanity Vs. Actionable Email Marketing Metrics: How to Use Both

Data is a powerful ally when it comes to making strategic decisions. From knowing what type of email marketing content works well to planning campaigns to keep subscribers engaged at every step of ...

Saitej Makhijani
November 21st, 2022

How to Drive Traffic Using Email Marketing

Marketers, these days, are using a range of digital avenues to target their customers. In addition to traditional advertising methods, marketers use contemporary techniques such as video campaigns,...

Shahnawaz Mohammed
March 28th, 2022

Check The Analytics Of Your WebPush Campaign

A Quick Guide To Checking The Analytics Of Your WebPush Campaign.

Meera R
October 27th, 2021

Check The Analytics Of Your Drips

A Quick Guide To Analyzing Your Drip Campaigns In SendX. By the end of this guide, you will be able to quickly analyze your drip emails and figure out which drip campaigns work best on what list...

Meera R
October 7th, 2021

Check The Analytics Of Your Form

A Quick Guide To Analyzing Your Forms in SendX.

Meera R
October 7th, 2021

Check The Analytics Of Your Landing Page

A Quick Guide To Analyzing Your Landing Pages in SendX. By the end of this guide, you will be able to quickly analyze your landing pages and figure out which pages work best. This is extremely u...

Meera R
October 7th, 2021

Check The Analytics Of Your Pop-Ups

A Quick Guide To Analyzing Your Pop-Ups in SendX. By the end of this guide, you will be able to quickly analyze your pop-ups and figure out which pop-ups work best on what pages. This is extreme...

Meera R
October 7th, 2021

Decide The Right Percentage And Time For The A/B Test To Run

A Quick Guide To Deciding The Right Percentage And Time For A/B Testing.

Meera R
October 7th, 2021