106 email marketing statistics sourced from Litmus, Statista, Klaviyo, and more. Covers ROI, deliverability, automation, mobile, personalization, a...
A newsletter is a recurring email sent to a list of subscribers, delivering news, insights, curated content, or updates on a specific topic. At Sen...
Emails aren’t just meant for your marketing team to maintain customer engagement. It’s the backbone of your product, making it functional.
Even after centuries since it was first used, the term “P.S.” is still found in many letters today.
Once you hit the send button, every email should safely land in the recipient’s inbox. But unfortunately, we don’t live in a perfect world.
Every business finds out ways to keep customers happy and assured. Ecommerce sites use order confirmation email messages to win over their customers. These messages are sent to inform customers abo...
Sending an email seems like an easy job. You draft the perfect message and hope to hear from the customer.
In elementary economics, there is a term that you may have likely heard of before. It is called complementary products. These are products that consumers can also purchase in addition to the initia...
Data is a powerful ally when it comes to making strategic decisions. From knowing what type of email marketing content works well to planning campaigns to keep subscribers engaged at every step of ...
An email marketing strategy is your plan for using email to move people from where they are now to where you want them to be. For an e-commerce store, that might mean moving a first-time browser to...
It’s not uncommon for marketers to take a one-size-fits-all approach to email marketing or choose to put it on the backburner in favor of other avenues. Email isn’t usually the first thing on a dig...
Email marketing is one of the oldest digital marketing methods. It is still popular and effective. The success or failure of any email marketing campaign depends on whether the email gets opened o...
Did you know that there are 4.26 billion email users worldwide? That's almost double the number of people on Facebook and triple the number of Instagram profiles. Who would have thought that someth...
It doesn’t exist if it didn’t land in the inbox.
According to data, marketers who use segmented email campaigns saw an increase of 760% in the brand’s revenue. Additionally, brands that focus on adding value through their newsletters and have a v...
In 2024, the email address is the #1 chased a piece of data about us. It's hard to imagine an online presence without it, as over 4.26 billion email users send almost 13.2 billion every second.
“A bad email reputation is like a hangover: hard to get rid of, and it hurts everything else.” – Christ Marriott.
Every marketer raves about email marketing and how it tops the ROI charts.
Admissions departments around the globe are now more sophisticated and agile than ever when it comes to email marketing to potential students. Our world in higher education is always changing, than...
If you're a real estate agent, then you know that marketing is key to your success. It's not enough to just list a few homes on the market and wait for the phone to ring. You need to have a solid m...
