When was the last time you scrutinised your email marketing strategies with Holmesian rigour? If you’ve been sending out emails that aren’t opened or need to make an email strategy, it’s time to do

Quick Summary Both ConvertKit and Mailchimp offer a free plan. But with Mailchimp you can send 1000 emails, whereas ConvertKit doesn’t let you send any emails in the free plan. Mailchimp's paid plans

Giveaways have always been popular with big brands and marketers. Giveaways are massive campaigns that allow brands to acquire new customers and boost sales. Now, brands are using Instagram giveaways

Table of Contents Setting the Stage Fundamentals A Word About Traffic The Traffic Funnel The Value Ladder Tactics & Strategies Visitor to Subscriber Right Message for the Right Audience Subscriber to

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. However,

What are follow-up emails? In sales, it's important to be on top of your customers' minds and keep showing them how your product can solve their problems. And this is possible via multiple touch

You are an awesome copywriter. Even if you are not, let's for the sake of this situation agree that you are. You need to launch an email marketing campaign - an important announcement, a feature

Email marketing is probably one of the most efficient, high-return marketing strategies. For every $1 spent, it generates $42 which is an impressive 4,200% ROI. Making it one of the most effective

Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Customers’ feedback may influence your decision-making process and shape the

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. Unlike Facebook, where you’ve to rely on

Another day in this testing article series. This time we have the well known Mailchimp and Constant Contact going face-to-face, and in the end, we will see which one is still standing. Constant

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right? And ideally, you want them to take an

Quick Summary: Both MailerLite and Mailchimp have a free plan: Mailchimp offers you a free account with 1000 emails per month and MailerLite gives you a 1000 subscribers account. MailerLite comes

Wouldn't it be weird if you checked into a hotel and there is no one to tell you where to go, what to do, or just greet and feel welcomed? It certainly would be. You would not form a positive image

Mailchimp made a major move last week, they announced that they are transitioning from an email marketing software to an all-in-one marketing platform. The news in itself was not very surprising

Email copywriting is the actual words you use in your emails. That's obvious. But don't mistake it for only the email body. Email copy starts right from the subject line. Here are the elements that

Table of Contents Introduction 1) Understanding Email Marketing Automation – What You Need to Know 2) Plan Out Your Email Automation Campaign 3) Segment Your Email Marketing Funnels 4) Create a

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more.

Table of Contents Introduction What is Email Deliverability? What is a good Email Deliverability rate? What is SPAM? History of SPAM What are Spam Filters Types of SPAM Filters Email Reputation

Table of Contents Is this Guide for you? Introduction What are browser push notifications? What are they used for? Alerts Re-targeting Engagement Retention What are the advantages of using Web Push

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What Are Responsive Email Templates? As a marketer, it is hard to design an email that looks great and works across all email clients and devices.

Table of Contents Introduction The Numbers Are In Your Favor! Your Email Campaign Launchpad Launch Your Email Campaign on Your Site Launch Your Campaign on People’s Platforms Launch With Your