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Email Strategy

High-level email marketing strategy for every industry and business model — from B2B and SaaS to ecommerce, crypto, and beyond.

Yellow email cursor icon centered on dark background with circuit board pathways connecting to various device icons including smartphones, laptops, smartwatches, and user profiles, illustrating omnichannel email marketing connectivity.
Latest

From Chaos to Coordination: Mastering Omnichannel Email Marketing

Saitej Makhijani Mar 31, 2026

11 Email Marketing Types to Use in Your Sales Strategy

Customers today have a wide range of options for contacting your business. From social media, live chat, phone calls, SMS, and many others. However, email remains the most popular way for custome...

Saitej Makhijani
November 2nd, 2020

7 Tips to Skyrocket Your Email Campaign like an Email Marketing Expert

  Source: unsplash.com  Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. On the contrary, emails still domina...

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NW marketing
October 29th, 2020

12 Travel and Tourism Email Marketing Tips To Drive Business Growth

Tourism is one of the largest industries across the world. In 2019, the American travel and tourism industry alone contributed around 580.7 billion US dollars to the global economy. But with the ...

Saitej Makhijani
October 28th, 2020

Holiday Season SaaS Deals - A Comprehensive list of holiday season SaaS List for 2024

  Black Friday & Cyber Monday are over. But, SendX is still offering a deal.

Saitej Makhijani
October 25th, 2020

5 Best Ways to Spice Up Your Email Marketing With Videos

No matter how much you want to deny it, one of the best marketing campaigns around is still your stale, old email marketing. Despite all the assumptions that email marketing is dead, this classic m...

Saitej Makhijani
September 30th, 2020

Targeted Email Marketing: Definition, Benefits, and Tips to Increase CTR

While using email segmentation to play the “long game” (i.e., drip sequences to build a relationship with your audience) is vital to the ongoing success of your business, you also need to know ho...

Saitej Makhijani
September 23rd, 2020

The Direct Impact of Email Marketing on Your Company's Sales Growth

If you’re building a strong online presence for your business, you can generate sales in many ways, from using PPC ads to sending promotional emails. Many eCommerce companies and other businesses ...

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NW marketing
September 21st, 2020

Effective Email Follow Up Strategies To Get More Sales

For businesses one of the most confusing parts is how to stay in touch with the potential customers, that is follow up. The initial phase of contact is easy, but executing a perfect follow up str...

Saitej Makhijani
September 17th, 2020

9 Key Elements of a Perfect Thank You Page (With Tips To Increase ROI)

Saying Thank You matters a lot whether you say it to your boss, your colleagues, your clients, or your friends, it's a gesture of gratitude. A Thank You page is known as the page where subscriber...

Saitej Makhijani
September 4th, 2020

5 Ways to Combine Email Marketing & SEO Efforts

When we talk about SEO and overall digital marketing, email is often neglected as a tool. Although email marketing and SEO can be used as individual strategies, marketers can blend them together ...

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NW marketing
August 26th, 2020

24+ B2B Marketing Tools for Working Remotely in 2024

Businesses have switched to work from home mode and are expected to maintain the same level of productivity and efficiency. Managing work remotely has its hurdles, but remote work is not without ...

Saitej Makhijani
August 13th, 2020

8 Ways to Increase Business Referrals to Boost Sales

No matter what your business, attracting new customers is crucial to success. But, keeping a steady flow of leads rolling in isn’t always easy. That’s why so many brands not only like referrals b...

Saitej Makhijani
August 7th, 2020

Top 4 Enterprise Email Marketing Software - 2024 [With Pricing & Features]

There are 450+ email marketing platforms in the world right now. But not every one of them is suited for an enterprise. What is an enterprise email marketing software?An enterprise email marketin...

Saitej Makhijani
August 4th, 2020

7 Best Email Marketing Software for SMB [With Pricing & Features]

We live in an era in which marketers are becoming more and more technical, and with that comes the need to build a marketing tech stack (email marketing software included) that puts the business ...

Grant Hatfield
July 10th, 2020

9 Customer Service Email Templates [With Tips to Write a Good Email]

If done right, email marketing can be one of the most cost-effective and conversion-rich forms of digital marketing. However, attaining these results isn’t always easy. To get the best results po...

Shahnawaz Mohammed
July 6th, 2020

SaaS Email Marketing Strategy That Brings Sales (With Bonus Examples)

Shahnawaz Mohammed
June 16th, 2020

Email Marketing Analytics - How to Measure? [With Tips to drive Business Growth]

Apparently, there’s no longer any such thing as “gut feel” in business, marketing or picking the next destination for a vacation. We all rely on data, analytics & colourful graphs. Thank God ...

Saitej Makhijani
June 12th, 2020

B2C Email Marketing Best Practices To Grow Your Sales (With Examples)

Email marketing sometimes gets a bad rep. It is often confused with writing emails that start with, ‘I want to thank you for your patronage to our esteemed and leading company… zzz…’ Or emails th...

Deepak Gajjala
June 11th, 2020