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Email Strategy

High-level email marketing strategy for every industry and business model — from B2B and SaaS to ecommerce, crypto, and beyond.

Yellow email cursor icon centered on dark background with circuit board pathways connecting to various device icons including smartphones, laptops, smartwatches, and user profiles, illustrating omnichannel email marketing connectivity.
Latest

From Chaos to Coordination: Mastering Omnichannel Email Marketing

Saitej Makhijani Mar 31, 2026

Email Marketing Vs Chatbots - Which is Best for Your Business?

You’ve spent time, money and energy creating a valuable product. You know your target audience, ideal buyer persona and have a strong market fit. But now you need leads. A lead is a prospect that...

Saitej Makhijani
May 6th, 2021

Most Frequently Asked Questions on Email Marketing [With Answers]

Shahnawaz Mohammed
April 27th, 2021

How to integrate Content marketing with Email Marketing

Source : Vlada Karpovich Traditional marketing is far from your only option in the modern world. These days, if your company isn’t using content marketing as your main strategy, then you’re alr...

Saitej Makhijani
April 22nd, 2021

Top 20 Email Marketing Terms You Need to Know as a Marketer

Email is still one of the best performing marketing channels there is. To understand how powerful it is, know this—Email  gets more conversions than any other marketing channel. It converts be...

Shahnawaz Mohammed
March 23rd, 2021

User Feedback: How to Collect It and Improve Your Email Marketing Strategy

You have heard it before: “the customer is always right.” Cliché as it may sound, it’s true. Your customers know things that you could use to improve your email marketing strategy in ways that yo...

Saitej Makhijani
March 18th, 2021

Email Marketing Infographic Best Practices for 2024

For your email marketing campaign, an infographic can be one of the best additions to boosting its effectiveness by manifold. Did you ever try to utilize infographics in an email marketing newsle...

Shahnawaz Mohammed
March 16th, 2021

19 Reasons Why Email Marketing Is a Channel You Should Not Be Ignoring

The number of email users surpassed the 3,9 billion mark. 59% of customers influence the decision to purchase by letters. However, even today there are professionals who are skeptical about email...

Profile icon with white
NW marketing
March 5th, 2021

The 5 Types Of Lifecycle Email Marketing [With Examples]

Marketing is no longer restricted to the prime location billboards or prime time television adverts. It has long since evolved past the transactional efforts to maximize sales. Today, marketing h...

Shahnawaz Mohammed
March 5th, 2021

Top 10 Email Marketing Tips for Financial Services [With Benefits]

Source: Freepik Is email marketing actually useful for financial services? The answer is a resounding yes. Email marketing is just as relevant in the finance industry as it is in any other ind...

Saitej Makhijani
February 26th, 2021

Email Trends in 2021

Webinar held in December, 2020 Join us as SendX's founder, Varun Jain, talks about the basics and more of deliverability. Just some of the subjects we talked about: Understanding sender authen...

Saitej Makhijani
February 12th, 2021

5 Ways to Integrate Your Social Media Efforts with Your Email Marketing Strategy.

The world of digital content marketing doesn’t go to sleep. As a business, whether big or small, you must create content daily to raise awareness about your products, promote your brand, or showc...

Saitej Makhijani
February 11th, 2021

5 Tips To Improve Your Customer Experience with Email Marketing

Business leaders everywhere recognize that consumer experience is such an essential metric.  Customer experience affects not only initial interactions but also contributes vitally to the retentio...

Saitej Makhijani
January 18th, 2021

CRM Vs Email Marketing: Which Is More Suitable For Your Business?

Saitej Makhijani
December 28th, 2020

7 Tips to Improve Customer Retention via Email Marketing

Emails are an effective, easy, and great way for companies to improve customer retention. For B2B marketers, email marketing remains the best and most effective channel for revenue generation. It...

Shahnawaz Mohammed
December 17th, 2020

Top 5 Email Marketing Challenges (And How to Overcome Each of Them)

Successful but challenging is how most businesses described their email marketing campaigns. Challenges with engagement, personalization, communication, customer retention, and brand awareness a...

Shahnawaz Mohammed
December 7th, 2020

The Future of Email Marketing in 2024 & Beyond (7 Email Marketing Trends)

A lot of folks believe that email is dead. With the increased use of chatbots, social media platforms, etc., the assumption is that email's place has been overtaken. However, this assertion, and t...

Saitej Makhijani
November 26th, 2020

Inbound Email Marketing Strategy (Definition, Benefits and Tips)

When you are running a business, there is always a desire to grow your brand’s visibility and influence that drives you to achieve excellence. There is no better way to make your marketing campai...

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NW marketing
November 12th, 2020

10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. ...

Saitej Makhijani
November 10th, 2020