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Email Strategy

High-level email marketing strategy for every industry and business model — from B2B and SaaS to ecommerce, crypto, and beyond.

Yellow email cursor icon centered on dark background with circuit board pathways connecting to various device icons including smartphones, laptops, smartwatches, and user profiles, illustrating omnichannel email marketing connectivity.
Latest

From Chaos to Coordination: Mastering Omnichannel Email Marketing

Saitej Makhijani Mar 31, 2026

A Guide to Dynamic Email Marketing 2021

2005: 1.1 billion email users 2021: 4.2 billion email users With the growing number of users, comes greater competition to create impact. Today emails are more than just a medium for personal or ...

Meera R
October 6th, 2021

Email Content Best Practices

Some of the best practices which increase the probability of your email landing into user's inbox and not in spam are following: Don't use personal address: Instead of using your personal email ...

Meera R
October 6th, 2021

What is Mass Email Marketing?

Mass email marketing is the practice of sending an email to a large number of subscribers on your list. Mass emails are also known as bulk emails or email blasts.

Shahnawaz Mohammed
October 6th, 2021

Permission Based Email Marketing

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. ~Seth Godin This phrase ‘permission market...

Deepak Gajjala
October 6th, 2021

What is a Soft Bounce in Email Marketing?

An email bounce is an event when the email you send fails to get delivered to the recipient’s mailbox. The email is simply rejected by the recipient’s mail server. Email bounce is classified into...

Meera R
October 6th, 2021

Email Marketing Lead And Strategies To Get

Email lead is any person who has given their email address to you for sending updates, promotional emails, or any marketing content. It is usually done via an opt-in form that is integrated into an...

Trevor Hatfield
October 5th, 2021

What is Drip Email Marketing?

Email newsletters are an excellent method to send out your team’s most recent updates, but they have a fundamental flaw: new subscriptions see only new emails and never see the initial emails you s...

Deepak Gajjala
October 5th, 2021

What Is Opt-in Email Marketing?

Opt-in email marketing also called permission-based email marketing is when you send promotional or content emails to people who willingly signed up for your email list.

Grant Hatfield
August 12th, 2021

Best Practices for Product Launch Emails (With Examples)

Congratulations on the development of a new product! You've scaled the mammoth task of figuring out what your customers want and are now ready to present them with a solution over email. Why email?...

Saitej Makhijani
August 11th, 2021

7 Ways Email Marketing Can Help You Double Your SEO Results

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boostin...

Saitej Makhijani
July 30th, 2021

When Reframing Email Marketing Strategies Consider These 7 Tips

Nearly 250 billion emails are exchanged every day over the internet. Some get high reads and clicks, while some go in the spam and trash. So, you better know how tough the competition is to stay ...

Saitej Makhijani
July 13th, 2021

How to Grow Your Business with Voice of the Customer

Imagine you’re a consumer on the hunt for the best camera for YouTube (or commercial use, in general). You’ve done some Google searching and scrolled through your favorite brands on Instagram. You’...

Saitej Makhijani
July 1st, 2021

5 Tips to Use Brand Pitch Email Templates to Complement Your Email Marketing Efforts

Marketing is very crucial for any business that desires to survive and thrive in a competitive environment. One of the marketing channels the internet has made it easier to reach out to customers i...

Saitej Makhijani
June 25th, 2021

How Artificial Intelligence Can Help Your Emails Reach The Inbox

Every time you send an email to market your brand, you always want your target to get the information. This helps you create engagement and increase the chances of sales by promoting your brand. ...

Shahnawaz Mohammed
June 24th, 2021

What is Call To Action (CTA) in Email Marketing?

Among the most crucial components of an email marketing campaign is the call to action, often known as the CTA. A call-to-action email button or link that captures the attention of a subscriber and...

Shahnawaz Mohammed
June 23rd, 2021

6 Digital Marketing Strategies To Set Your Small Business Up For Success

Until a decade ago, big used to matter. Homes. Cars. Businesses. The world had a natural affiliation towards everything bigger. Even bigger enterprises were considered to being worthy of calling ...

Saitej Makhijani
June 9th, 2021

Email Marketing For Yoga Studios

As a yoga studio owner, you’re always looking for cost efficient ways to attract and preserve yoga enthusiasts. Maybe you’re rocking word of mouth as your most prominent marketing channel but you’v...

Profile icon with white
NW marketing
May 17th, 2021

How SMS and Email Work to Create the Ultimate Customer Engagement?

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. They have different strengths and uses, however, and busin...

Saitej Makhijani
May 14th, 2021