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Email Strategy

High-level email marketing strategy for every industry and business model — from B2B and SaaS to ecommerce, crypto, and beyond.

Yellow email cursor icon centered on dark background with circuit board pathways connecting to various device icons including smartphones, laptops, smartwatches, and user profiles, illustrating omnichannel email marketing connectivity.
Latest

From Chaos to Coordination: Mastering Omnichannel Email Marketing

Saitej Makhijani Mar 31, 2026

11 Email Design Best Practices to Grab Your Reader’s Attention

In 2019 alone, users sent and received more than 293 billion emails each day—a figure that’s expected to grow to 347 billion by the end of 2022. This staggering number means a lot of noise to cut...

Meera R
February 23rd, 2022

How to Increase Attendee Engagement for Your Digital Events

If you had never thought about holding digital events before 2020, the Covid-19 pandemic likely put these virtual experiences on your radar. 

Saitej Makhijani
February 2nd, 2022

Guide to Profitable Crypto Email Marketing

As a crypto or blockchain business, you understand the power of the internet and owning your assets rather than letting someone else have control. So why not think the same way about your audience,...

Shahnawaz Mohammed
January 28th, 2022

Guide to Understanding the Unsubscribe Link & Its Usefulness

Table of Contents What Is An Unsubscribe Link? An unsubscribe link is a link in your email that allows subscribers to take themselves off your emails list so they don't receive your emails anymor...

Meera R
January 27th, 2022

Email Marketing Planning: Strategies to Make it Easy

So you want to try out email marketing? 

Saitej Makhijani
January 24th, 2022

Email Marketing: Best Practices for Every Stage of the SaaS Customer Journey

Email is a huge part of any marketing strategy. Even with the rise of other channels, email marketing still delivers an incredible 4,200% ROI.

Saitej Makhijani
December 10th, 2021

Email Marketing Do’s and Don’ts to Drive Growth in 2024

Email marketing remains one of the most effective tools to build your brand awareness. It’s the bread and butter of any serious marketing campaign. And yet, most business owners and marketing teams...

Saitej Makhijani
November 12th, 2021

LinkedIn and Email Campaign: The Growth Hacking Duo For Supercharging Growth

LinkedIn and email marketing landing pages are two of the most popular platforms for organic lead generation.

Saitej Makhijani
November 10th, 2021

Best Email Marketing Campaigns

As marketers, we need a daily dose of inspiration to deliver value to our customers and get the ROI on email marketing efforts for our business. And whether you are just starting your marketing jou...

Saitej Makhijani
November 9th, 2021

InstaPage Integration with SendX (Email Marketing Software)

This article walks your through enabling InstaPage integration with your SendX account. You will be able to collect leads from your InstaPage landing pages and they will automatically be added to...

Meera R
October 8th, 2021

PayPal Integration with SendX (Email Marketing Software)

This article describes how you can integrate PayPal's Instant Payment Notification(IPN) with SendX. In this article, we describe how to integrate PayPal's Instant Payment Notification(IPN) with ...

Meera R
October 8th, 2021

Pipedrive Integration with SendX (Email Marketing Software)

Push contacts to PipeDrive CRM based on when they become a lead, custom activities they do, page visits, dynamic segments etc. This article is to help you get up and running with SendX PipeDrive...

Meera R
October 8th, 2021

Samcart Integration with SendX (Email Marketing Software)

This article is to help you get up and running with SendX SamCart Integration. After following the below steps, as soon as customer is created on SamCart or places an order, his or her details sh...

Meera R
October 8th, 2021

Click Funnel Integration with SendX (Email Marketing Software)

This guide shows you how to add leads collected from Click Funnel Landing Pages or Sales Funnels to SendX automatically. This article walks your through enabling Click funnel integration with yo...

Meera R
October 7th, 2021

9 Key Email Marketing KPIs to Track in Your Campaigns

Out of boredom, I was teasing Alexa, “What is success?”

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NW marketing
October 7th, 2021

What is a Hard Bounce in Email Marketing?

An email bounce is an event when the email you send fails to get delivered to the recipient’s mailbox. The email is simply rejected by the recipient’s mail server. Email bounce is classified into t...

Meera R
October 7th, 2021

What is an Email Blast? Ensure a high ROI from Email Blasts

An email blast is a process of sending the same email to your complete email list. And it also goes by the name broadcast, bulk email or mass email. Features that differentiate email blast from a...

Meera R
October 7th, 2021

A/B testing in email marketing

If you have been in the ‘throw it against the wall and see what sticks’ mode and have been praying that emails work because you followed all the ‘best practices’ from the self-proclaimed marketin...

Grant Hatfield
October 6th, 2021