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Email Metrics

Track what matters in email marketing. Deep dives into open rates, click-through rates, conversion metrics, A/B testing, and analytics.

Email Metrics

9 Key Email Marketing KPIs to Track in Your Campaigns

Out of boredom, I was teasing Alexa, “What is success?”

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NW marketing
October 7th, 2021 9 min read

What is the Difference Between Unique Clicks and Total Clicks?

Unique Clicks - Definition and Calculation What are unique clicks?

Shahnawaz Mohammed
October 7th, 2021

What are Unique Clicks? How to improve Unique Click Rate?

If a subscriber clicks on the link inside your email copy at least once, then it is counted as a Unique Click. When he goes back, revisits the same link, it won’t be counted as a unique click thi...

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NW marketing
October 7th, 2021

How to Calculate Unsubscribe Rate? Definition, Formula, and Tips to Reduce it

Unsubscribe Rate - Is it good or bad? What if I say they are both good as well as bad. On a brighter side, it helps you clean your list. While on the darker side it's painful to see the contacts ...

Shahnawaz Mohammed
October 7th, 2021

A/B testing in email marketing

If you have been in the ‘throw it against the wall and see what sticks’ mode and have been praying that emails work because you followed all the ‘best practices’ from the self-proclaimed marketin...

Grant Hatfield
October 6th, 2021

What is Email Conversion Rate?

Success rates for email marketing are higher than any other channel when it refers to sales and marketing. There are, however, many marketers that view email marketing as a bit of a riddle. Becau...

Meera R
October 6th, 2021

What is An Email Tracker & Why Is Email Tracking Important?

Would you like it if you were to talk to an audience in a hall or meeting room, but with a wall between the stage and their seats. No, right? Because you won't be able to know how they are reacting...

Saitej Makhijani
March 12th, 2021

Targeted Email Marketing: Definition, Benefits, and Tips to Increase CTR

While using email segmentation to play the “long game” (i.e., drip sequences to build a relationship with your audience) is vital to the ongoing success of your business, you also need to know ho...

Saitej Makhijani
September 23rd, 2020

How to Use Email Analytics for Better Conversions [Tips and Tricks for Effective Email Campaign Tracking]

We live in an era of big data so professionals from different areas use data all the time, and email marketers are no exception. There are many tools that enable marketers to accurately measure t...

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NW marketing
August 20th, 2020

How To Reduce Email Unsubscribe Rate (With 10 Solutions)

Whether you want it or not, one day, some people who joined your email list will unsubscribe. On one hand, it hurts to lose any number of users. But on the other hand, your list gets self-cleaned...

Shahnawaz Mohammed
July 16th, 2020

100 Email Marketing Statistics: Ready Reference to Why Email is the King

Statistics that help you make the best-informed decision on why to go for email marketing Table of Contents The Case for Email Marketing As marketers, we often have to make complex choices, and...

Saitej Makhijani
June 24th, 2020

Email Marketing Analytics - How to Measure? [With Tips to drive Business Growth]

Apparently, there’s no longer any such thing as “gut feel” in business, marketing or picking the next destination for a vacation. We all rely on data, analytics & colourful graphs. Thank God ...

Saitej Makhijani
June 12th, 2020

Click Rate Vs Open Rate - Which Email Metric to Track?

I would say you must track both the metrics.

Shahnawaz Mohammed
May 12th, 2020

Clicks Per Unique Opens - What are they?

Ultimately, the goal of any email marketing campaign is a click. Click Rates and Clicks per Unique Opens give a fair idea about your subscriber and the way they have engaged with your email campaig...

Trevor Hatfield
May 12th, 2020

Emails Delivered - 5 Metrics to Understand the Status of Your Emails

So, after a week’s hard work you’ve sent out your campaign. How will you know whether your emails landed in the inbox or just got spammed? This is where the email delivered metric comes to your res...

Meera R
May 12th, 2020

Check The Analytics Of Your Email Campaign

A Quick Guide To Analyzing Your Email Campaigns In SendX.

Meera R
May 10th, 2020

Check the Analytics of your List

A quick guide to checking the analytics of your list.

Meera R
May 10th, 2020

9 Best Practices to Increase Email Open Rates

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right? And ideally, you want them to take ...

Grant Hatfield
November 8th, 2019