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Email Deliverability

Everything you need to land in the inbox — from authentication (SPF, DKIM, DMARC) to domain reputation, warmup, and avoiding spam filters.

Latest

Transactional vs. Marketing Email: Why and How to Separate Them

Transactional and marketing emails have different purposes, unsubscribe rules and deliverability risks. Here is how to tell them apart, why sharing...

Grant Hatfield Sep 24, 2026

7 Proven Ways to Improve Your Email Deliverability (With One Ingenious Tip)

If even your best content isn’t getting enough clicks, it’s time to shift focus to another possible problem.

Saitej Makhijani
April 25th, 2022

Best Email Deliverability Tools to Test & Improve Inbox Placement

Billions of emails are exchanged daily, and over 100 million are blocked too from reaching the subscriber’s inbox.

Saitej Makhijani
April 21st, 2022

Transactional Emails: Definition, Benefits, and Examples

While marketers spend hours perfecting their marketing emails, there is one thing they often overlook– transactional emails.

Grant Hatfield
April 21st, 2022

What is a DKIM (DomainKeys Identified Mail) Record?

DKIM or Domain Keys Identified Mail is a method to authenticate emails. This is done in order to detect if the sender is fake or if the received email is from a forged address. Forged addresses a...

Meera R
October 8th, 2021

What is a DMARC Record?

One of the most recent advances in email technology, Domain-based Message Authentication, Reporting & Conformance (DMARC) has also been among the most misunderstood ones. It plays a role in a...

Meera R
October 8th, 2021

8 IP Reputation Checkers that Work [2025]

What is IP Reputation And Why You Need to Check It Every device on the internet has an IP address - whether it's your computer or the server used to send the bulk emails. When you use an ESP on...

Trevor Hatfield
October 7th, 2021

Prevent emails from landing under spam

Emails going to spam is a major cause of concern for most businesses. The reasons for it may be two fold: Email Content DKIM and SPF records Email Content There are many good practices for wr...

Meera R
October 7th, 2021

What is a Hard Bounce in Email Marketing?

An email bounce is an event when the email you send fails to get delivered to the recipient’s mailbox. The email is simply rejected by the recipient’s mail server. Email bounce is classified into t...

Meera R
October 7th, 2021

What is SMTP (Simple Mail Transfer Protocol)?

All the data transfer on the internet occurs through the use of protocols. The most well-known protocols are IP (Internet Protocol) and HTTP (Hyper Text Transfer Protocol). SMTP is a part of the ...

Trevor Hatfield
October 7th, 2021

What is SPAM Email?

Email spam, also called junk email, refers to unsolicited bulk messages which are sent over email. A common problem faced by most people with an email ID, it gained popularity in the nineties. T...

Meera R
October 7th, 2021

What is a Soft Bounce in Email Marketing?

An email bounce is an event when the email you send fails to get delivered to the recipient’s mailbox. The email is simply rejected by the recipient’s mail server. Email bounce is classified into...

Meera R
October 6th, 2021

Email Marketing Inbox Delivery - 5 Best Practices to Follow

Shahnawaz Mohammed
August 27th, 2021

What is an Email Block?

One of the instances that tend to annoy any digital marketer is when their emails get blocked. You can spend a lot of money setting up and targeting your buyers, but blocked emails can cause these ...

Grant Hatfield
July 9th, 2021

What is CASL (Canadian anti-spam law)?

Due to spam being a severe economic and social burden in Canada and throughout the world, many organizations are finding it necessary to use spam control technologies. Unsolicited email and unsolic...

Grant Hatfield
June 23rd, 2021

The 3 Most Important Steps to Prevent Email Spoofing And Phishing

In this day and age, no one can afford to ignore cyber threats. Cybersecurity is extremely important, and email security is not an exception. Moreover, as email security has been overlooked by so...

Saitej Makhijani
May 24th, 2021

6 Reasons Why You Should Stop Using No-Reply Email

Marketing is best when it feels genuine. Customers build a connection with brands that feel less “corporate” and more like real people. This is especially true in email marketing. Unlike social m...

Saitej Makhijani
March 3rd, 2021

Email Deliverability 101

Webinar held on 12th January, 2021 Join us as SendX's founder, Varun Jain, talks about the basics and more of deliverability. Just some of the subjects we talked about: Understanding sender auth...

Saitej Makhijani
February 16th, 2021

Email Deliverability Advanced

Webinar held on 11th February, 2021 Join us as we tackle the next level in email deliverability: Using industry case studies to showcase common problems and give you the tools to solve them! ...

Saitej Makhijani
February 16th, 2021