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Email Deliverability

Everything you need to land in the inbox — from authentication (SPF, DKIM, DMARC) to domain reputation, warmup, and avoiding spam filters.

Latest

Transactional vs. Marketing Email: Why and How to Separate Them

Transactional and marketing emails have different purposes, unsubscribe rules and deliverability risks. Here is how to tell them apart, why sharing...

Grant Hatfield Sep 24, 2026

How Nidhi Razdan Could’ve Saved Herself from the Phishing Attacks

My first reaction was 'oh man, it takes guts to tell a story of you getting scammed.' People make you feel shame and foolish. The recent case of a phishing attack on Nidhi Razdan is an eye-ope...

Saitej Makhijani
January 17th, 2021

Email Bounce Rate: Definition and Tips to Reduce it

What is the email bounce rate? Email bounce rate is the percentage of email addresses in the list to which you sent the email, that didn't receive the email because the email server on their end ...

Saitej Makhijani
November 19th, 2020

Email Deliverability Issues (With Best Practices to Solve Them)

Unlike Thomas from Magic Potion trying to sell me horoscope service and shorts to match the horoscope or Beth from the Secret Bank of Swiss asking for my credit card number and my mother’s maiden...

Grant Hatfield
June 27th, 2020

9 Best Tools to Test & Improve Your Email Deliverability

If you see a drop in the open- and click-through rates of your emails, see an increase in bounce rate, or find out that your emails are not getting delivered to people on Yahoo or Gmail or any ot...

Saitej Makhijani
June 18th, 2020

CAN SPAM Act

What is CAN-SPAM Penalties for non-compliance Do's and Don't for CAN-SPAM compliance What is CAN-SPAM CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that ...

Trevor Hatfield
May 9th, 2020

List of Spam Checkers to Improve your Customer Reach

Ever been waiting in line to get into a club, and the bouncer didn’t let you in for some oddball reason? Well, spam filters are somewhat like the unreasonable bouncers for an E-Mail Marketing Campa...

Shahnawaz Mohammed
April 1st, 2019

What are MX (Mail eXchanger) Records?

  MX Records, short for mail exchanger records, are DNS records that facilitate email delivery to your email address.

Shahnawaz Mohammed
February 19th, 2019

What is an SPF (Sender Policy Framework) Record?

SPF stands for Sender Policy Framework.

Grant Hatfield
December 21st, 2018

Email Deliverability: What It Is and How to Reach the Inbox

Email is one of the few channels where your copy can be sharp, your segmentation thoughtful, your offer exactly what the subscriber asked for at signup. But none of it matters if the message lands ...

Meera R
September 10th, 2018 · Updated May 2026

How to Add a User to Google Postmaster Tools

Enhance your email management capabilities by learning how to add a user to your Google Postmaster Tools account, ensuring better monitoring and optimization of your domain's email deliverability.

Saitej Makhijani
January 1st, 1970