Email Copywriting

Write emails that get opened and clicked. Tips on subject lines, CTAs, personalization, email etiquette, and crafting copy that resonates.

Email Copywriting

Invitation Email Examples That Get People Excited To Attend Your Event

If there's one thing that gives marketers the most stress on an event prep to-do list, it's the event invitation emails. These emails introduce the event that takes weeks or months to plan out & if written poorly, will lead to poor return on investment and efforts.

Shahnawaz Mohammed
June 23rd, 2021 14 min read

What is Call To Action (CTA) in Email Marketing?

Among the most crucial components of an email marketing campaign is the call to action, often known as the CTA. A call-to-action email button or link that captures the attention of a subscriber and...

Shahnawaz Mohammed
June 23rd, 2021

What is a Follow-up Email?

A follow-up mail is a message or series of emails sent in reply to subscriber activities. It encourages them to select a plan over a trial that’s free, schedule a B2B meeting, provide feedback, pur...

Grant Hatfield
June 22nd, 2021

Effective Email Follow Up Strategies To Get More Sales

For businesses one of the most confusing parts is how to stay in touch with the potential customers, that is follow up. The initial phase of contact is easy, but executing a perfect follow up str...

Saitej Makhijani
September 17th, 2020

Why and How to Send A Personalized Discount Email

Personalized email campaigns work much better than generic ones. That’s because they simply work for both sides—you and your prospective buyers. One-to-one email campaigns can boost sales, maximi...

Saitej Makhijani
September 3rd, 2020

7 Email Marketing Personalization Techniques for Every Marketer

Our data shows that strategic marketing emails boost open rates by 35%. They see an  inundation of email marketing and their fingers are flying, sending the emails straight to junk, left, right a...

Saitej Makhijani
June 8th, 2020

Funny Emails (and Where You Can Use Them)

Fun fact: did you know that when you are doing business all the humor you had once in life is sucked out of your brain, leaving you with that grey rainy-day-type-of-mood?

Shahnawaz Mohammed
February 18th, 2020

4 Tips to Write Great Follow-Up Emails

What are follow-up emails? In sales, it's important to be on top of your customers' minds and keep showing them how your product can solve their problems. And this is possible via multiple touch ...

Saitej Makhijani
January 3rd, 2020

6 Email Copywriting Tips for Writing Engaging Marketing Emails

Email copywriting is the actual words you use in your emails. That's obvious. But don't mistake it for only the email body. Email copy starts right from the subject line.  Here are the elements t...

Saitej Makhijani
May 24th, 2019