Omnisend Pricing in 2026: Plans, Real Costs, and How It Compares to Klaviyo

Quick Answer

Omnisend starts at $0 with a permanent Free plan (500 emails/month, full feature access). The Standard plan starts at $16/month for 500 contacts and bills by contact count. The Pro plan starts at $59/month, removes the email cap, and bundles SMS credits equal to your monthly bill. For ecommerce brands running both email and SMS, that bundling makes Omnisend cheaper than a comparable Klaviyo stack at most tiers.

Here's what most pricing guides bury: Omnisend is cheaper than Klaviyo at every verified email tier, and the Pro plan's combined email + SMS credit model is what makes the real cost comparison non-obvious. If you're a Shopify or WooCommerce store weighing the two, the sticker price isn't the whole story. The SMS layer is.

Email marketing still returns an average of $36 for every $1 spent, and for retail and ecommerce that figure climbs to 45:1, the highest of any industry. So the platform you pick, and what you actually pay for it, matters more here than almost anywhere else. This guide breaks down every Omnisend plan, how SMS billing works, and exactly where it beats (and loses to) Klaviyo.

Omnisend Pricing Plans at a Glance (2026)

Omnisend has three published plans plus custom enterprise pricing. Free costs $0 forever with a 500-email monthly cap. Standard starts at $16/month and scales by contact count with email-only billing. Pro starts at $59/month, removes the email cap, and includes SMS credits matching your plan cost. All three plans include Omnisend's full feature set, which is the deliberate contrast with Klaviyo's tiered feature gating.

† Pro has a 2,500-contact minimum. The $59/month price applies from 500 to 2,500 contacts. Standard sends 12× your contact count per month (e.g., 60,000 emails/month at 5,000 contacts). Pro sends are unlimited.

Sources: Omnisend Pricing, Omnisend Help Center, June 2026.

Each plan has a clear job. Free is for stores just launching that want real automations at zero cost. Standard fits email-first brands not yet running SMS at volume. Pro is for omnichannel brands sending both email and SMS, where the bundled credits change the math. Every plan ships with automations, segmentation, forms, and unlimited landing pages, so you're never paying to unlock a feature you already expected.

Is There a Free Trial?

Omnisend doesn't offer a traditional time-limited free trial. The Free plan is permanent and includes every feature, so it works like an unlimited-duration trial for stores under 250 contacts per send. You can run abandoned cart and welcome automations on it indefinitely without entering a card. When people search "Does Omnisend offer a free trial?" the honest answer is no, because the free plan makes one unnecessary.

What Happens If I Exceed My Contact Limit?

When you cross your tier's contact threshold, Omnisend prompts an upgrade to the next pricing band. Billing is contacts-based, not active-profile-based, so you control what counts toward the limit. That's a meaningful difference from Klaviyo, which counts "active profiles" including checkout email captures. We break down that billing gap in the Klaviyo comparison below.

Breaking Down Each Plan: Free, Standard, and Pro

Omnisend's three plans separate cleanly by send volume and channel needs. Free caps you at 500 emails/month with full features. Standard removes the contact ceiling and bills 12× your contact count in monthly email sends. Pro removes the email cap entirely and adds SMS credits worth your monthly plan cost. The jump people misjudge most is Standard to Pro, because the SMS bundling, not the unlimited email, is where Pro pays for itself.

Omnisend Free Plan: What You Actually Get

The Free plan is $0/month with no time limit. You get 500 emails per month to up to 250 contacts, full access to automations, segmentation, forms, and unlimited landing pages, plus a small allotment of SMS credits. Support is email-only. A Shopify store can run abandoned cart flows, a welcome series, and signup forms at zero cost.

This is the genuine differentiator. The Free plan isn't a crippled demo built to frustrate you into upgrading. It's a working email marketing system with the same automations the paid tiers get. A brand doing its first 250 contacts can build real revenue-driving flows like abandoned cart recovery emails before spending a dollar, then layer on email signup forms for ecommerce to grow the list. When you outgrow 500 sends a month, Standard is the next step.

Sources: Omnisend Pricing, Omnisend Help Center, June 2026.

Omnisend Standard Plan: Contact-Count Email Billing

Standard starts at $16/month for 500 contacts and scales with list size. You get email sends equal to 12× your contact count each month, unlimited web push notifications, live chat support, advanced segmentation, and A/B testing. SMS is purchased separately, not bundled. An Account Expert becomes available on the higher tiers (roughly $400+/month).

Standard is built for email-first brands. If you're sending campaigns and automations but haven't committed to SMS at volume, you don't pay for credits you won't use. The 12× send multiplier is generous for most ecommerce cadences. At 5,000 contacts that's 60,000 monthly sends, more than enough for weekly campaigns plus triggered flows. When SMS becomes a real channel for you, that's the signal to look at Pro.

Sources: Omnisend Pricing, Omnisend Help Center, June 2026.

Omnisend Pro Plan: Unlimited Email + Bundled SMS Credits

Pro starts at $59/month, $90/month at 5,000 contacts, and $150/month at 10,000 contacts. You get unlimited email sends with no monthly cap, SMS credits equal to your monthly plan cost, priority support with a dedicated Account Expert, advanced reporting, and a custom domain signature for a deliverability benefit.

The bundled SMS credit is the headline. On Pro, your email and SMS budget live in one line item instead of two. For a brand already running SMS sequences, that bundle often costs less than buying email and SMS separately on a competitor. We do the side-by-side against Klaviyo below.

Sources: Omnisend Pricing, Omnisend Help Center, June 2026.

Omnisend Enterprise / Custom Pricing

For lists above 150,000 contacts, Omnisend moves to negotiated custom pricing with tailored support. That's outside the scope of most growing ecommerce brands, so we won't dwell on it. If you're at that scale, the contact-based list price stops being the deciding factor and support, deliverability, and integration depth take over.

How Omnisend SMS Pricing Works (and Why It Matters)

Omnisend's SMS pricing works two ways. On Standard, SMS credits are bought separately from the plan fee and charged per message. On Pro, SMS credits equal to your monthly plan cost are included automatically. This split is the single most misread part of Omnisend's pricing, and it's why brands running SMS often undervalue Omnisend in a sticker-price comparison.

SMS on the Standard Plan: Add-On Credits

On Standard, SMS is a top-up. You buy credits separately and pay per message, replenishing as needed. US rates are volume-tiered by monthly spend. Omnisend supports SMS in 190+ countries.

Rates above are verified as of June 2026. MMS is billed at a separate rate. Confirm current rates at omnisend.com/sms-prices before you budget.

Sources: Omnisend SMS Pricing, Manage SMS credits.

SMS on the Pro Plan: The Bundling Advantage

On Pro, SMS credits match your monthly bill. At $90/month for 5,000 contacts, you get unlimited email plus $90 in SMS credits, which is about 10,588 US messages at $0.0085 each (the rate for $50–$999 in monthly spend). Here's the contrast that matters:

Credit value equals the monthly plan cost at every tier. Verify at omnisend.com/pricing.

Why this complicates Klaviyo comparisons: a Klaviyo email plan at 5,000 contacts runs about $100/month for email, with SMS layered on top as a separate charge. Omnisend Pro folds both into one number. For omnichannel Shopify brands running both channels, Pro's blended cost frequently lands lower than a comparable Klaviyo stack once SMS is in the picture.

Sources: Omnisend Pricing, Omnisend SMS Pricing.

Omnisend vs Klaviyo: Cost Comparison for Ecommerce

Omnisend Standard is cheaper than Klaviyo's email plan at every verified contact tier, by $4 to $35/month depending on list size. Omnisend also includes full features on all plans, while Klaviyo restricts advanced features like deeper A/B testing and predictive analytics to higher tiers. For ecommerce brands focused on cost and feature access, Omnisend wins the price line. Klaviyo earns its premium on analytics depth and integration breadth.

Price at Each Contact Tier: Email Plans

Klaviyo 25k price ($400/month) confirmed from the 20,001–25,000 profile tier. Omnisend 25k pricing: verify at klaviyo.com/pricing.

Across every verified tier, Omnisend Standard undercuts Klaviyo's email plan. The gap ranges from $4/month at 500 contacts to $19/month at 5,000, and $18/month at 10,000. Over a year, that's $216 in savings at the 10k tier before you even factor in SMS.

Sources: Omnisend Pricing, Klaviyo Pricing, Retainful Klaviyo pricing breakdown, April 2026, Project Cost Estimator, May 2026.

How Klaviyo Counts Contacts (and Why It Inflates Your Bill)

Klaviyo bills by "active profiles," which includes anyone with an email in their system, even checkout email captures that never explicitly opted into marketing. That auto-inflates your billable contact count over time. Omnisend uses a contacts-based model where the brand decides what counts, so your bill tracks your actual marketing list rather than every email address that ever touched your store.

This is why a raw tier-for-tier price table understates the real-world gap. Two stores with identical opt-in lists can show different billable counts on Klaviyo versus Omnisend, and Klaviyo's number trends higher. For a deeper platform-by-platform look, see our email marketing software comparison.

Sources: Klaviyo Pricing, Retainful Klaviyo pricing breakdown, April 2026.

Feature Access: Omnisend vs Klaviyo by Plan

Omnisend includes all features on all plans. Klaviyo restricts advanced features to higher tiers. That's the cleanest way to frame the trade-off, but it cuts both ways, and Klaviyo genuinely wins on some axes.

Where Klaviyo wins:

• Deeper predictive analytics and customer LTV modeling

• More advanced A/B testing

• Broader native integration library for complex Shopify data

• Klaviyo Reviews add-on

• A larger established DTC brand and agency ecosystem

Where Omnisend wins:

• Lower price at every verified tier

• Full feature access on Free and Standard, no feature gating

• Pro SMS bundling for better omnichannel value

• Simpler contact-based billing

• Free plan includes automations, segmentation, and unlimited landing pages

More than 146,000 companies use Klaviyo for email and SMS, so the ecosystem and integration depth are real advantages if your data needs are complex. The question is whether you'll use that depth or just pay for it.

Sources: Omnisend vs Klaviyo (competitive page, cite with disclosure), EmailToolTester Omnisend review, June 2026.

Who Is Omnisend Best For?

Omnisend is the best fit for early-stage and mid-market Shopify and WooCommerce stores, especially ecommerce brands running both email and SMS where Pro's bundled credits win on cost. It's purpose-built for ecommerce, so non-ecommerce teams and brands needing deep predictive analytics may be better served elsewhere. The decision usually comes down to whether you value plug-and-play ecommerce automations and simple billing over Klaviyo's analytics depth.

Most Shopify store owners need three things from email: automations that turn on immediately and start working (abandoned cart, welcome series, browse abandonment), clear revenue attribution so they know exactly how much each email earned, and a pricing model that doesn't balloon as the list grows. Omnisend is built around all three. For the broader playbook on running these flows, see our guide to ecommerce email marketing.

That attribution piece is where ecommerce email actually separates from generic email marketing. As SendX co-founder Trevor Hatfield put it on a recent call:

"When it comes to email attribution, specifically around e-commerce, it's probably one of the more easy things to attribute, which is one big advantage. Because you have tracking directly integrated with a commerce platform. You know if they're checking out, you know the value that they're checking out with."

— Trevor Hatfield, Co-founder, SendX

That's the lens to judge any ecommerce ESP on: not just the monthly price, but whether it tells you what each email made.

Omnisend may not be the best fit if:

• You need deep predictive analytics and LTV modeling, where Klaviyo has an edge

• Your store has complex data pipelines that need Klaviyo's broader native integrations

• You're a non-ecommerce business (B2B SaaS, publishers), since Omnisend is built specifically for ecommerce

Alternatives to consider:

• Klaviyo:better for large, data-heavy DTC brands needing predictive analytics

• ActiveCampaign:better for B2B automation depth. See our ActiveCampaign pricing breakdown

• SendX:better for non-ecommerce, email-first teams that want unlimited sends at flat rates

On the Mailchimp question buyers often ask: Omnisend is generally cheaper than Mailchimp at comparable contact tiers and gives ecommerce brands more native commerce features, which is why it's a common switch for Shopify stores leaving Mailchimp.

FAQ

How much does Omnisend cost per month?

Omnisend starts at $0 with the permanent Free plan (500 emails/month). The Standard plan starts at $16/month for 500 contacts. The Pro plan starts at $59/month and includes unlimited emails plus SMS credits equal to your monthly bill. Source: omnisend.com/pricing.

Is Omnisend free?

Yes. Omnisend offers a permanently free plan, not a trial, that includes all platform features (automations, segmentation, forms, unlimited landing pages) with a limit of 500 emails/month to up to 250 contacts. Source: omnisend.com/pricing.

What is the difference between Omnisend Standard and Pro?

Standard bills by contact count with a monthly email cap of 12× your contacts. Pro adds unlimited email sends and includes SMS credits equal to your monthly plan cost. Pro is better value for omnichannel brands sending both email and SMS. Source: omnisend.com/pricing.

How does Omnisend pricing compare to Klaviyo?

Omnisend Standard is cheaper than Klaviyo's email plan at every verified contact tier, by $4 to $35/month depending on list size. Omnisend also includes full features on all plans, while Klaviyo restricts advanced features on lower tiers. Sources: omnisend.com/pricing, klaviyo.com/pricing.

Does Omnisend include SMS in its pricing?

On Standard, SMS credits are purchased separately. On Pro, SMS credits equal to your monthly bill are included, a meaningful bundling benefit for brands running both email and SMS. Source: omnisend.com/pricing.

Is Omnisend good for Shopify stores?

Yes. Omnisend is purpose-built for ecommerce with native Shopify integration, pre-built automations (abandoned cart, welcome series, browse abandonment), and revenue attribution. It's one of the top-rated email marketing apps in the Shopify App Store. Source: Shopify App Store (verify rating before publishing).

Can I send unlimited emails with Omnisend?

Unlimited email sends are included on the Pro plan. The Standard plan caps sends at 12× your contact count per month. The Free plan is capped at 500 emails/month. Source: omnisend.com/pricing.

What is Omnisend Pro's SMS credit model?

Pro users receive SMS credits equal to their monthly plan cost. At $90/month (5,000 contacts), that's $90 in SMS credits, roughly 10,588 US messages at $0.0085/SMS. Sources: omnisend.com/pricing, omnisend.com/sms-prices.

The Bottom Line

If you run a Shopify or WooCommerce store, Omnisend is the cheaper, simpler choice at almost every tier, and the gap grows once SMS enters the picture. Start on Free to prove out your automations, move to Standard when you outgrow 500 sends, and switch to Pro when SMS becomes a real channel and the bundled credits start paying for themselves. Klaviyo earns its premium only if you'll genuinely use its deeper analytics and integration depth. For most growing ecommerce brands, you won't, and that money is better spent on the list.

To estimate your real Omnisend cost in three steps: (1) pick your plan by contact count, (2) add SMS separately if you're on Standard or count the bundled credit if you're on Pro, (3) compare the all-in number to a Klaviyo email-plus-SMS stack at the same list size.