Grant Hatfield

Creative Lead & Developer

United States

Grant Hatfield leads digital strategy and development at SendX, where he researches email marketing platforms, evaluates competitor pricing, and builds data-driven web experiences. His work spans small businesses to Fortune 500 corporations, combining technical development with strategic marketing communication.

Articles by Grant Hatfield

A/B testing in email marketing

If you have been in the ‘throw it against the wall and see what sticks’ mode and have been praying that emails work because you followed all the ‘best practices’ from the self-proclaimed marketin...

Grant Hatfield
October 6th, 2021
5 min read
ActiveCampaign Pricing: Plans, Costs & Alternatives [2026]

If you haven’t heard it yet, let me tell you that there are 450+ email marketing software in the world. Some are free and do the same work my pigeon can do. Some are so expensive that the bills can...

Grant Hatfield
March 25th, 2026
11 min read
12 Best Transactional Email Examples

Email marketing has become a synonym for promotional campaigns. That’s because marketers usually put all their eggs in that basket, hoping to secure maximum returns.

Grant Hatfield
May 9th, 2022
8 min read
What are Email APIs & How Do They Work?

Emails aren’t just meant for your marketing team to maintain customer engagement. It’s the backbone of your product, making it functional.

Grant Hatfield
December 12th, 2022
5 min read
What Is Email Cadence?

If you are trying to improve the effectiveness of your emails and you are confident about the content and deliverability of your emails, you might want to check out the frequency & timings of y...

Grant Hatfield
August 13th, 2021
6 min read