Ryan Phelan

Ryan Phelan

Strategic Advisor and Fractional Growth Executive

Services I Provide

  • • Go-to-market strategy for SaaS and enterprise brands
  • • Customer engagement and CRM strategy
  • • Email and digital marketing program leadership
  • • Fractional growth leadership

About

About Ryan Phelan - Strategic Advisor and Fractional Growth Executive

Ryan advises CEOs on go-to-market, customer engagement and CRM. He has led email and digital strategy for Fortune 250 brands and high-growth SaaS companies for nearly two decades.

Ryan Phelan is a strategic advisor to CEOs and a fractional growth executive. For nearly two decades he has built and led go-to-market strategies for high-growth SaaS companies and Fortune 250 brands, including Canadian Tire, Capital One, Hewlett-Packard, Skype, CenturyLink, Sprint, FedEx, First National Bank of Omaha and U.S. Bank. He came up through the email and data side of the industry, with roles at Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA. That shapes how he works: connecting digital marketing, data, AdTech, MarTech and customer activation into one program. Ryan is a keynote speaker on digital and email marketing and has been named one of the top 30 digital strategists in the United States. He is Chairman Emeritus of the Email Experience Council Advisory Board at the Association of National Advertisers, and he mentors young marketers and entrepreneurs. He lives in Dallas, Texas.

Core Expertise

Email Program Strategy

Expertise

🎯

Go-to-Market Strategy

Builds go-to-market plans for high-growth SaaS companies and Fortune 250 brands.

  • - Advisory for CEOs and leadership teams
  • - Fractional growth executive roles
  • - GTM transformation, including AI
🔗

Customer Engagement and Data

Connects email, data and ad tech into one customer program.

  • - CRM and customer activation strategy
  • - MarTech and AdTech orchestration
  • - Email programs for enterprise brands