Deliverability Consultant
LB has run IP pools sending 10 to 18 million messages a day and consulted for ESPs that handle billions of emails. She diagnoses why mail lands in spam and fixes it at the sending-engine level.
LoriBeth Blair (LB) is SendX's deliverability consultant. She has spent her career inside email service providers, managing IP pools that process 10 to 18 million messages a day and advising ESPs that send billions. Her view is that 95 to 99 percent of deliverability problems can be solved with four pillars at the ESP and send-engine level: infrastructure, data, content and traffic shape. She works through problems in order, starting with the data, and she has little patience for shortcuts that try to trick spam filters instead of earning the inbox.
A step-by-step triage that finds why mail is going to spam before anything gets changed.
Gets a sending domain trusted and keeps it that way.
Advice built on years of running sending at ESP scale.
