This guide will help you to understand what is reply automation and how to use it effectively for better engagement:
Introduction to Reply Automation
Reply automation Use Cases
Reply Reports
Most marketing automation platform largely focus on email opens and clicks as the sole metric for engagement. However nothing can be more powerful than user replies to reinforce the engagement with your brand. SendX makes it super easy to use reply automation by simply enabling a checkbox for campaigns or drip sequences.
After enabling reply automation all email replies by your users are forwarded to your from email address which was used for sending campaign or drip. Also user replies can now be used for automation rules. So you can easily tag users who have replied or unsubscribe users from a drip sequence.
Reply automation can be used in campaigns as well as drip sequences for various use cases like:
Outbound Prospecting
You can create a drip sequence of 3–5 emails to reach out to potential businesses with your value proposition while enabling reply automation. You can then create an automation rule to unsubscribe users from the drip when they reply to your email
For example, if you reach out to 1,000 people and 100 reply to your first email, the second email will be sent only to the remaining 900. If another 50 reply, the third email will go to the remaining 850. SendX reply automation helps you scale your outbound prospecting efforts efficiently.
User product feedback: You can identify your product / blog chanmpions by asking them give you product feedback. Using reply automation you can provide a unique gift to users who provide you product feedback. This shall help in improving user engagement with your current users.
You can find reply reports under both campaigns as well as drip step reports. You can exactly see total replies and unique users who have replied.
