Emails Going to Spam: Causes and Fixes
Emails going to spam are a major concern for most businesses. The reasons for this can be two-fold:
Email Content
DKIM and SPF records
There are several good practices for writing great emails. Not following them can trigger spam filters, leading to your emails landing in spam for your users. You can use the following tools to check the spam score of your emails and apply suggestions to improve your content:
You can also review the Email Content Best Practices article for more detailed guidance and best practices.
SendX automatically authenticates all emails sent through its servers. However, by adding DNS records to your domain, SendX can send on your behalf and digitally “sign” your emails. DKIM and SPF are considered the gold standard for email authentication.
Adding authentication information to your domain helps ISPs track your sending reputation. This allows you to maintain full control over the emails that affect deliverability for your domain. A positive sending reputation builds trust and improves deliverability, reducing the chances of your emails being caught by spam filters.
SendX provides you the capability to add your own providers, such as Amazon SES or SendGrid. The guides offer a step-by-step process for DKIM/SPF whitelisting of your domain on SendX.
For any help, feel free to reach out to hello@sendx.io.
