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View the Heatmap report for your different types of campaigns. Get a quick overview of which CTAs are working and which links are people clicking visually. Know visually where your recipients are clicking on your email.
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Identify the spots where the users click more, that are called hot-spots, and areas which users ignore which are called cold-spots. You need to keep the hot-spots in mind while planning future email campaigns.
Use the identified hot-spots in the Heatmap report to design content that suits your readers, and plant important messages and links in the hot-spots. This will improve the chances of the updated content getting better results in terms of clicks and response to CTAs.
Place the Call to Action precisely within the zone where they are spending their time and thus ensure higher click-through rates. Know where your users stop to view, click or just move the mouse around. The areas where they spend their time typically are likely to get higher clicks if the CTA is placed within their path.
Draw insights from how your subscribers have responded to a given portion of content in your email, such as the choice of words or the way a given phrase is presented. You don’t need expert content writing skills to make the most out of your emails, because you will have the benefit of using the Heatmap report.
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A: Email heatmaps are a graphical representation data using a system color-coding, to visualize complex data and understand it easily. Using heatmaps you can:
- Easily analyze large quantities of data
- Efficiently segment and filter the data
- See how users engage with given pages
A: When you view the Heatmap report for your different types of campaigns, you can get a quick overview of which CTAs are working and which links are people clicking visually, and know visually where your recipients are clicking on your email.
A: Hot-spots are color-coded indications that identify the spots where the users click more. And areas which users ignore are called cold-spots. You just need to keep the hot-spots in mind while planning future email campaigns, and plant important messages and links in the hot-spots.
A: You need to place the CTA precisely within the zone where they are spending their time and thus ensure higher click-through rates. Know where your users stop to view, click or just move the mouse around. The areas where they spend their time typically are likely to get higher clicks if the CTA is placed within their path.
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“Got amazing support from SendX team. They helped me setup the tool. Setting up drip campaigns is extremely easy and it is extremely easy to import/export contacts and setup campaigns. I can tell that this is easily among the best of all similar tools available in the market.”
