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Top Email Marketing Software for Nonprofits in 2020

Are you looking for an email marketing software for your nonprofit?

This guide is meant to help you with that choice. Here is a list of 5 email marketing software that helps nonprofit with email marketing along with offering discounts!

You might also want to check out SendX (click the green button below).

In order to contribute our bit to the amazing work done by non-profits, we offer 25% discounts across all plans. Use promo code: WECARE and we will take care of the rest.

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Why email marketing is the ultimate channel for the success of non-profit campaigns.

  • You own your list of donors, volunteers, contributors, unlike social media platforms where they own your account and your list. If they decide, they can decrease the visibility of your account or totally block it.
  • It’s the best channel to prove accountability, overcome objections, and build trust. Give your subscribers progress reports & donors will appreciate seeing what their contributions are doing to help your cause.
  • Emails are easy to share with friends, colleagues, etc. And we know if an email comes from a known person, people are much likely to respond positively.  So, email marketing has high growth potential.

5 Email Marketing Tools For Your Non-profit

Here we have put together a list of 5 email marketing tools which can help you pick the right one for your mission:

#1. SendX

Email Marketing for Nonprofit

It's an easy to use, affordable, and feature-rich platform.

To use SendX’s email editor, you don’t need to know HTML or secret Sanskrit mantras. It’s a drag-and-drop editor that makes creating emails very easy and fast.

You don’t need to even start building your email from scratch. You get a responsive, pre-built library of templates that can be customized to your brand or use case.

Whether you build your own template or use pre-existing ones, you can do personalization with the recipient’s names, birthdays etc.

Email marketing automation by SendX can help you save time, grow engagement, and drive more people to fundraising events, or contribute to your cause.

The automation features in SendX lets you create a series of emails that are sent to subscribers when triggered by a specific time, activity, or event. 

Some examples are:

  • Starting a series on emails updating about the organisation when a user signs up
  • Congratulating a person for donating x amount or x hours of service for a good cause
  • Stopping a campaign on receiving the required action or reply
Pricing Starts from $7.49/mo for 0-1000 contacts
Discount for Nonprofits 25% Discount. Use Promo Code WECARE
Trial 14-day Free Trial. No credit card required
Customer Support 24/7 Phone, Email & Chat Support
Features that stand out Easy to use UI, Drag & Drop Editor, Automation capabilities, High-delivery rates
Refund Policy No refunds

#2. ActiveCampaign

Email Marketing for Nonprofit & Charity

For building automation, their easy to use flow chart system is pretty intuitive and drag-and-drop builder lets you set up automated workflows in minutes. You can also find templates to get started or get ideas from. 

You also get reporting on all areas such as click-maps, geo-tracking and page visits. This can help you see what’s working and where people are paying attention. 

ActiveCampaign’s list-management features are very popular. 

You can segment contacts via custom fields (which are contact fields that include additional data about the contact, e.g. location or interests etc). Tags and custom fields can be added or removed via automation.

Another interesting feature is- ActiveCampaign also offers lead scoring allowing you to assign scores based on past actions of subscribers. This helps you segment the audience from highly engaged to totally inactive. And thus helps you make actionable decisions for your marketing strategy.

Pricing $9/month ( 500 subscribes)
Discount for Nonprofits 20% Discount
Trial 14-day free trial
Customer Support Email, live chat, easily searchable knowledge bases and tutorials.
Features that stand out Automation, List Management, Reporting
Refund Policy No refunds


#3. Campaign Monitor

Email Marketing for Nonprofit & Charity

When raising funds, every person and every email counts. So Campaign Monitor helps you seamlessly integrate with several CRM, fundraising, and event platforms—so you’ll have all the data you need to quickly send personalized email campaigns that drive donations or volunteering efforts. 

It offers real-time data tracking. From the moment you hit send, you get advanced email testing tools and analytics so you can easily measure and optimize performance in real-time. Finally, you can get an aggregate view into the performance of your overall email marketing program — including geography, acquisition and engagement per campaign

Nonprofits get a 15% discount with Campaign Monitor.

Pricing $9/mo with 500 contacts & 2500 emails
Discount for Nonprofits 15% Discount
Trial Free trial only until you send an email
Features that stand out Integrations, Real time data tracking
Refund Policy No refund (but can have exceptions)


#4. Mailchimp

Email Marketing for Nonprofit

Mailchimp is extremely user-friendly. They have intuitive, simple UI and you won’t waste time going through any pieces of training or guides. Their templates offer much more flexibility & creativity - you can create 1,2 or 3 column structure or display images and social media options or show social clout of your pages.

If you send sporadic emails, you can choose the Pay As You Go Plan. It is a flexible alternative to a monthly plan. Instead of paying a recurring monthly fee, you purchase email credits as needed. It’s good if you send quarterly updates only. The Pay As You Go plan comes with the same set of features as their Essentials plan.

It also offers a 15% discount to nonprofits and charities. To request the discount, you just need to sign up for a free account and contact their Billing team with your username and a link to your organization’s website.

Mailchimp's pricing starts off cheap but gets really costly as your audience increases.

Pricing Starts from $9.99/mo
Discount for Nonprofits 15% Discount
Trial Forever Free with upto 2500 contacts
Customer Support Depends on the type of your plan
Features that stand out Ease of use, Extensive reporting and integrations
Refund Policy No refunds


#5. Constant Contact

Nonprofit Email marketing discount software

Constant Contact provides a high email delivery rate and that is what marketers care about more than anything else. With high email delivery rate, you ensure that all your emails land directly into inbox and not in the spam box.  

While many email marketing tools also have a cap on how many messages you can send in a month, Constant Contact doesn't. This helps you send emails to a large list or run multiple campaigns in a month. 

Most importantly, it lets you collect online donations securely and you can track donations on a custom landing page. 

You can also send an email invitation with RSVP capabilities—Yes, No, Maybe—built-in. Your subscribers would be able to respond easily to upcoming fundraisers, volunteer events, or other programs.

Pricing $20/mo for up to 2000 contacts
Discount for Nonprofits 20% discount when you opt for a 6-month plan & 30% discount when you go for a 12-month plan
Trial 30-day trial but requires you to signup with your credit card
Customer Support Call support is from Mon-Sat & Chat support from Mon-Fri with fixed hours.
Features that stand out High email delivery rate, Easy to use editor
Refund Policy No refunds


SendX FAQs for Nonprofits and Charities

Q: Do you offer any discount for Nonprofits and Charities?

A: Yes, we do. We at SendX care deeply about the work done by non-profits and charities across the world. In order to contribute our bit to the amazing work done by non-profits, we offer 25% discounts across all plans. Use promo code: WECARE and we will take care of the rest.

Q: Why Nonprofits and Charities should use email marketing?

A: You will need it to announce events, ask for participation (volunteers and donors), and maintain a relationship with those who participate. With an email marketing tool, you will be able to segment your list, send newsletters and keep people informed about your activities.

Q: I see on the internet that you can grow your email list by using certain tools. Does SendX have them or it is just a platform to broadcast emails?

A: Besides ensuring a great email deliverability, SendX provides you with tools to help with your email marketing efforts, like beautifully designed pop-ups that will help you collect more emails for your list.

Q: I see those great looking emails from other nonprofits & charities but we don't have a volunteer designer with us right now, can SendX help with that?

A: SendX helps you by doing two things:
- By having a drag'n'drop email editor. You can drag, push, pull… until you reach the desired result.
- If you can't create something from zero we have a LOT of email templates ready to be modified, you can choose the one you like, modify it to have your message and your pictures and voilĂ .

Q: As you can imagine our time is precious, we don't have the luxury to write to everybody every single time. Can we automate some emails?

A: You can automate everything if you like to, but we all know that you need that human touch from time to time. So you can automate things like welcome messages when someone sign-ups to your list, a thank you email when someone donates, your newsletter so people can be informed, or even a drip-email campaign to explain to the people what you are about.

Q: Can we do a small test first before sending our email campaigns to the entire list?

A: Yes, you can do it. You can test the subject line, your email body, the image… basically everything. But If your list is small I wouldn't recommend so many tests.

Q: We receive donations worldwide, is there a way to send emails in the right time-zone to them?

A: With our geo-location feature you can send your email and SendX it's clever enough to deliver your message in the best time possible in that location. Oh the magic of the internet.

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