A beginners guide to crypto and blockchain marketing

The crypto world is exciting, fast-paced, and full of opportunities, but marketing in this space is anything but simple. With shifting regulations, evolving technology, and an audience that demands transparency, promoting a blockchain or crypto product requires a tailored approach. If you've ever felt lost trying to market your crypto brand, you're not alone. This guide will break down the essentials, helping you navigate the complexities of blockchain marketing with actionable insights.

This comprehensive guide will cover everything you need to know about crypto and blockchain marketing including why you should invest in it, how to make a successful crypto and blockchain marketing strategy, and how to convert customers into advocates. Let's get started and see the best approach to building a strong crypto community across the internet.

Crypto and blockchain marketing aims to promote and sell the services of a crypto or blockchain product. To do this, the marketing strategy and efforts are focused on raising awareness about the product, engaging the audience, and driving the growth of the business.

Crypto and blockchain marketing is different from any other product marketing because it demands more data-driven analysis and technical understanding to shift public perception.

While the world has woken up to crypto, there are still some who haven't or are confused with the whirlwind of information. Your efforts should speak to such customers to stand apart from your competition.

Cryptocurrency Exchange Platform

The products that allow their users to deal with regular capital and cryptocurrencies are called exchanges. They charge a nominal fee for each transaction and let the users convert their assets in real-time.

Example: Binance, Coinbase

NFT Marketplace

NFTs are non-fungible tokens that are crypto-assets created with blockchain technology. Each NFT asset is identified with its unique identity code and metadata. Platforms that allow the selling and buying of these assets among the public are called NFT marketplaces.

Example: Blockdaemon, OpenSea

Crypto and Blockchain Informational Websites

Since cryptocurrency and blockchain can seem complicated to the audience and hinder them from taking any action, some businesses set out to tackle this problem. They create digital platforms, usually websites, where they break the complex topics into digestible bites.

Example: Coindesk, CoinMarketCap

Cryptocurrency Mining Business

Mining is generating and transacting cryptocurrency with the help of decentralized computer networks. Some mining software lets users consume their resources to scoop verified cryptocurrency.

Example: EZ Blockchain, CGMiner

Trading Cryptocurrency

Cryptocurrencies thrive when people buy or sell them. If your business has its own cryptocurrency, then marketing it becomes even more crucial for keeping it a hot stock.

Example: Dogecoin, Tether

1. Customer Skepticism

It's clear that technology can't be stagnant, and every invention will take its time to become routine for users. So is the case with cryptocurrency and blockchain technology. This relatively new technology is still warming up its audience, and therefore you can see some doubts and hesitation among them to invest in it.

Since your prospects aren't entirely convinced or educated about these buzzwords, you can't rely on traditional marketing strategies to convert them into customers.

"Technology is anything that wasn't around when you were born." - Alan Kay

2. Inadequacy of Paid Advertising

Due to a significant increase in crypto and blockchain scams worldwide, tech giants like Google, Facebook, and Twitter have revisited their ad operations for this industry. They introduced stricter guidelines and verification checks for ads to reduce scam instances.

3. Strict Regulations

Many countries are still deliberating over the effects of introducing cryptocurrency. That's why they have implemented restrictions on the advertising of crypto businesses.

4. Unpredictable Market

Cryptocurrency and blockchain technology are new and undergoing constant changes because of policymakers. Amidst the industry's volatility, you can't wait for a long-term crypto marketing strategy to work.

5. Cost-Intensive Process

Cryptocurrency and blockchain businesses need an analytical eye for effective marketing. That means you have to onboard an expert in your team for this. The cost of hiring the expert and executing the marketing strategies itself leads to high expenses.

The crypto and blockchain market is seeing fierce competition, and you can't expect to stay ahead of it unless you have a solid plan. That's why it's essential to take a step back and evaluate your marketing strategy before you start execution.

1. Know Your Target Audience

It sounds easier said than done. Many crypto businesses fail just because they aren't selling to the right audience. Start from the basics like gathering demographics, key purchase drivers, and aspirations.

2. Research and Stay Updated

The best place to start your research is by checking what your competitors are doing. Explore their websites, blogs, and social media to see what new value they are offering to customers.

3. Rely on SMART Goals

SMART goals are Specific, Measurable, Attainable, Relevant, and Time-bound. These are highly important to prioritize your tasks, have more precise goals, and track your progress.

4. Choose the Right Marketing Channels

No matter how many resources you spend, if you are betting on the wrong marketing channels, it isn't helping your business much. Sell where your customers are.

5. Leverage Your Creativity

There isn't a hack to success for crypto businesses. You'll have to experiment, innovate, and unlearn certain things to shine through the competition.

6. Track Your Performance

Use clear and accurate metrics to track the performance of each marketing effort to monitor your progress. Unless you spare some time for this, you won't realize what needs improvement and which strategy works for you.

Crypto and blockchain businesses need to go beyond the product to make their way among the audience. Since cryptocurrency and blockchain enthusiasts rely on community support for authentic information, it makes perfect sense for you to invest in being a part of such online communities.

It will build trust for you among the audience, eventually leading to better conversions.

Also, unconventional crypto and blockchain marketing strategies are highly effective and affordable, making them usable even by businesses that have just started budding.

Most of the time, cryptocurrency and blockchain customers are updated with industry news. It's both good news and bad news. Since your target audience is already aware, you might have to work less, but it also means you'll have to figure out new ways to provide them with something new and of value.

Here are some promising crypto marketing tips you can try right now:

1. Optimize Your Website

Your website is the first thing any prospect will visit to authenticate you. Start updating your website with the latest information and an appealing interface.

2. Write Guest Posts

Collaborating with other crypto and blockchain businesses is a great way to tap into a wider audience without spending additional resources.

3. Manage Brand Reputation

Since crypto businesses run on trust, it's essential for you to build and manage a positive public image.

4. Introduce Affiliate Marketing

Affiliate marketing is connecting with other marketers or businesses and offering them a commission for every product sale they generate.

5. Network With the Experts

Connect with the right professionals in your industry to learn and upskill yourself.

6. Use SEO

Search engine optimization is a skill you can learn to improve the visibility of your content and website to make it rank higher in search results.

7. Record Podcasts

People might get bored and overwhelmed with all the written words. So, you can amp up your marketing efforts with different content formats, like podcasts.

8. Create Message Groups

Chat groups on platforms like Telegram are popular among crypto and blockchain users to get instant updates and information.

9. Maintain Regular Communication

If you want to instill trust among the audience, it's important to maintain frequent customer engagement.

10. Announce Airdrops

Airdrop is a popular crypto marketing tactic where free crypto tokens are distributed to some people if they have completed certain tasks or are part of the community.

You must have heard a lot about the benefits of email marketing, and chances are you must already be using it for your crypto business. But unlike other businesses, crypto email marketing needs special attention because of the following reasons:

Many ESPs (email service providers) don't support complete services for crypto businesses. You might not have an updated mailing list of your subscribers because crypto users don't trust unknown brands with their personal information.

1. Decide the Email Objective

Customers aren't always interested in buying more. So, sending only offers and discounts can quickly irk them. To ensure customers look forward to reading your email, make it a bit unpredictable.

2. Structure the Outline

An email outline decides what needs to be placed where in your email. It will differ depending on what kind of campaign you are running and its goal.

3. Craft a Compelling Copy

Note that the copy of an email starts right from your subject line. If that's not piquing the reader's interest, they won't even open the email to see what's in it.

4. Measure the Metrics

"You get what you measure. Measure the wrong thing, and you get the wrong behaviors." - John H. Lingle

The real test is when you start analyzing your performance with suitable metrics. To up your crypto email marketing game, use at least the common indicators like Open Rate, Click Rate, Conversion Rate, and Unsubscribers.

A crypto marketing agency can take off your burden and kickstart your growth journey. But it's only possible if you have given proper thought to choosing the right marketing agency.

1. NinjaPromo

Established in 2017, it assures success with crypto marketing strategies like PR, influencer marketing, and brand building. Its popular clients are TrustWallet, Polkadot, and BitForex, among others.

2. MarketAcross

A PR and branding agency that has successfully marketed crypto companies like Binance, Etoro, and Tron.

3. Coinbound

It's one of the rare crypto marketing agencies that leverage the power of social platforms like Reddit to scale their clients. Its popular clients are Nexo, Voyager, and Okcoin.

4. Blockchain App Factory

It can be your one-stop solution for all crypto and blockchain marketing needs. It provides full-stack services for NFTs, cryptocurrencies, blockchain, and ICOs. Its popular clients are DasCoin and Dash.

5. CryptoPR

CryptoPR manages strong public relations by building a positive reputation that can generate leads. It has helped businesses like HSBC and NFTTech to scale their crypto business.

Crypto and blockchain have grown by leaps and bounds in the last few years. It creates a perfect opportunity for businesses to fan customers' interests and help them with exactly what they need at this point more reliable information.

But it's an unpredictable market; the trends might change today or tomorrow. However, if you have got your basics covered, you can come through the other side and enjoy a loyal customer base who ardently promotes your services.

To ensure that happens, start small and be persistent with the efforts. Remember, starting over from scratch is worse than failing and knowing what will not work.

Ready to refine your crypto marketing strategy? Start implementing these proven techniques today and stand out in the crowded blockchain space!

So, get going today with Sendx's free trial and push your goals toward the finish line with a dedicated crypto marketing email campaign.