SendGrid → SendPost

Migrate to SendPost without risking your sending reputation

Get visibility into delivery and control over routing before making any migration decisions.

Migration diagram showing Twilio SendGrid logo with arrow pointing to SendPost logo, with text
300M+
Emails routed monthly through SendPost
0%
Downtime during migration
5–10%
Start with a small traffic share
100%
Your control throughout

1. See it in production

Before anything changes in your stack, we show you how SendPost runs SendX today. You can see how traffic is observed and controlled at scale, and what day-to-day operations look like when SendPost is in place. This gives you a concrete reference for how SendPost behaves under real load.

Dashboard interface showing SendX email marketing platform integrated with SendPost, displaying API metrics with 24M processed, 1.3M dropped, and 17.6M sent emails, alongside overall performance statistics showing 1,468 new contacts and 59,577 emails sent, with email volume charts and contact source breakdowns.
Configuration interface showing SendGrid integration setup with a form to add a new provider named 'Production SendGrid', including fields for name, provider type dropdown set to SendGrid, API key input, and a purple submit button. The left sidebar displays existing email providers including Gmail, Yahoo, Microsoft, and AOL.

2. Seamless integration

We set up a proof-of-concept on top of your current SendGrid infrastructure. SendPost connects via API and sits alongside SendGrid — no disruption to your existing sending. It applies flow control and collects delivery data while your sending continues unchanged. At this stage, you're evaluating visibility, control, and insights.

See the SendGrid integration guide

3. Diagnose, Repair, Protect

With data flowing, SendPost begins its Diagnose, Repair, Protect process. Identifying delivery risks early, highlighting provider-specific constraints, and showing what actions SendPost would take to protect reputation. You see the value before any routing decisions are made.

  • Identify delivery risks early
  • Highlight provider-specific constraints
  • Show protective actions before routing changes
Alert configuration form for account monitoring with IP address 7.1.226.209, showing deliverability percentage as the selected trigger option among other email metrics like hard-bounce, deferral, sender score, and blacklist.

Ready to see it on your infrastructure?

Start with a proof-of-concept on your existing SendGrid setup. No commitment, no risk.

Settings interface for Gmail warmup configuration showing Public IP address 142.249.159.203, Warmup Stage set to 1, Max Bounce Rate at 2%, Time Per Email at 1000ms, and an Active toggle switch enabled in purple.

4. Gradual migration with guided warm-up

Only after you're confident in the data do you begin routing traffic through SendPost infrastructure. Migration is gradual and fully controlled by you. You decide how much traffic is routed through SendPost and how much remains on SendGrid. SendPost provides guidance based on delivery signals, domain history, and IP reputation.

5. Scale value with data

As volume increases, SendPost shifts from migration support to scale support. Track how deliverability improvements affect revenue, measure efficiency gains from fewer incidents and manual interventions, and use AI reporting to guide scaling decisions.

  • Track deliverability impact on revenue
  • Measure efficiency gains from fewer incidents
  • AI reporting to guide scaling decisions
Line chart showing email metrics percentages from November 5-11, with multiple colored trend lines tracking Sent (76%), Delivered (91%), Opened (21%), Clicked (165%), Hard Bounced (0%), Soft Bounced (8%), Dropped, and SMTP Dropped (0%) rates. A notable spike in Clicked percentage appears on November 8th reaching approximately 165%.
Configuration interface showing policy-driven operations settings with three sections: Queue Depth metrics showing zero values, SMTP Settings with max connections of 10 per hour at 30000 limit, and BackOff configuration displaying hardbounce and deferral thresholds at 30% with 100000 minimum and rate limiting parameters.

6. Policy-driven operations

As SendPost becomes part of your stack, you define clear sending policies inside the system. These policies control how traffic behaves when delivery signals change — when to slow down, pause, or reroute volume. Instead of reacting manually to incidents, actions are enforced automatically based on agreed thresholds.

The 3 pillars of a SendPost migration

Gradual

You don't move all your traffic at once. Most teams start by routing 0% through SendPost infrastructure, then introduce a small percentage and increase only when the numbers look good.

  • Start at 0% and increase at your pace
  • Often begin with 5–10% traffic share
  • Scale only when the data confirms it

Controlled

Traffic routing is handled at an IP-pool level. Decide how much volume sends through SendGrid vs. SendPost and adjust the split anytime.

  • IP-pool level traffic routing
  • Adjust the split anytime
  • Routing is adjustable, not permanent

Reversible

If something doesn't look right, we don't push you through it. You can reduce the SendPost share, pause routing, or go back to 100% SendGrid.

  • Reduce SendPost share at any time
  • Pause routing if needed
  • Return to 100% SendGrid with no friction

Everything in place to migrate safely

Hands-on support

You have access to people who help you interpret the data, adjust routing, and move at a pace that makes sense.

Secure by design

SendPost connects using scoped API access and does not import, modify, or delete your historical data.

Safe sending options

Route traffic through SendPost's pre-warmed IPs or keep volume on SendGrid while you evaluate performance.

Frequently asked questions

Everything you need to know about SendPost and transactional email delivery

How long does the migration usually take?

There's no long migration window or overnight cutover. For teams that are active, initial setup is often done in a few hours — connecting accounts is quick, domain verification is straightforward, and routing configuration is simple. The part that varies is how long it takes to integrate the SendPost API, since that depends on your codebase and technical process. Most teams are able to start sending or observing traffic the same day, then increase volume gradually over time.

Do I have to stop using SendGrid to try SendPost?

No. The proof-of-concept runs on top of your existing SendGrid infrastructure. Your sending continues on SendGrid while SendPost sits alongside it, collecting delivery data and applying flow control. You only begin routing traffic through SendPost infrastructure when you're confident in the data.

What happens if something goes wrong during migration?

Migration is fully reversible at every stage. You can reduce the SendPost traffic share, pause routing, or return to 100% SendGrid at any time. Traffic routing is handled at the IP-pool level, so adjustments are immediate and don't require code changes.

How does SendPost integrate with SendGrid technically?

SendPost connects via scoped API access and sits alongside your existing SendGrid setup. It handles event ingestion, IP pool routing, and delivery analytics without modifying your SendGrid configuration or historical data. See our full SendGrid integration documentation for technical details including API usage, event handling, and routing setup.

What is AI Suggest DM™?

AI Suggest DM is SendPost's process for observing, diagnosing, and optimizing email delivery. It's the same process SendPost uses internally to operate SendX's production email at scale. During migration, AI Suggest DM identifies delivery risks, highlights provider-specific constraints, and recommends protective actions — all before any routing decisions are made.

Still have questions? We're here to help.

Ready to take control of your email deliverability?

SendPost gives you visibility, control, and AI-powered routing for transactional and marketing email at scale.

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