Bird
VS
SendPost

Bird vs SendPost: Which is Right for You?

Discover why serious senders choose SendPost for smarter automation, deeper deliverability insights, and revenue-driving inbox placement.

Deeper Analytics & Insights
Smarter Deliverability Automation
Migration Without Risk

Trusted by companies worldwide

Facing Challenges with Bird Platform?

Reactive vs Proactive Deliverability

Don't adjust send rates only after issues arise. SendPost is proactive, with AI-driven alerts and self-healing automation that prevent problems before they damage inbox placement.

Surface-Level Analytics

Bird’s reporting is strong but often requires enterprise tiers for advanced insights. SendPost provides deep visibility out of the box so you know exactly what’s impacting deliverability.

Limited Automation

Bird relies heavily on manual configuration and rule-based delivery adjustments. SendPost introduces AI-driven automation that actively manages deliverability, reducing manual oversight and freeing your team to focus on growth.

Why developers choose SendPost

Superior Deliverability

Our entire platform, from our advanced infrastructure to our expert support, is built to ensure your emails reach the inbox, not the spam folder.

Actionable Insights, Not Just Data

Go beyond basic metrics. Get deep analytics, proactive alerts, and a full Deliverability CRM out of the box to quickly diagnose and fix issues.

Developer-First Experience

Clean APIs, extensive SDKs, and powerful webhooks supported by 24/7 expert assistance to help you build and scale faster.

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SendPost is a smarter choice for businesses that depend on email

Here's a summary and non-biased comparison between SendPost and Bird

Scroll to compare
Feature
Adaptive Delivery & Send Control
Excellent

Goes beyond reactive throttling with AI-driven automation that proactively prevents and remediates deliverability issues.
Strong

Adjusts traffic rates in real time based on recipient server responses.
IP & Domain Reputation Management
Excellent

Granular IP pool management with continuous monitoring and real-time alerts on reputation shifts.
Strong

Provides dedicated IPs, outbound controls, and policy rules but limited emphasis on automated reputation tracking.
Migration & Onboarding
Strong

Purpose-built migration workflows preserve IP/domain reputation and ensure smoother transitions from other platforms.
Weak

Powerful MTA infrastructure but migration support is not highlighted; risk falls on the customer’s team.
Analytics & Event Logging
Excellent

Offers ISP/IP-level deliverability analytics, bounce/SMTP error intelligence, and long-term event log retention out of the box.
Average

Provides solid metrics, workflow insights, and SDK integrations; long-term granularity may require enterprise plans.
Pricing Model
Strong

Higher initial commitment, but tailored plans deliver greater long-term value and lower costs at scale.
Strong

More flexible entry points for mid-volume senders, scaling with usage.
Support
Strong

Comes with hands-on deliverability expertise and tailored support, ensuring issues are solved fast and sending programs keep scaling.
Average

Offers enterprise support, but customers often rely on internal teams or consultants for deep deliverability troubleshooting.

Email API & SMTP Relay

Reliable infrastructure to send and manage millions of emails.

3 features
Scales from thousands to millions of emails
SDKs in 14+ programming languages
Personalization with custom fields & templating

Sub-Accounts & Groups

Organize and isolate email streams across teams or clients.

3 features
Unlimited sub-accounts
Group categorization for analytics
Reputation tracking per stream

Deliverability Stats

Track performance and troubleshoot issues with deep insights.

3 features
Bounce, open, and click rates
Metrics by account, sub-account, and IP
ISP and SMTP-level visibility

Deliverability Alerts & Notifications

Stay ahead of problems with real-time monitoring.

3 features
Alerts for blacklisting or score dips
Notifications via Slack or email
Detect ISP-specific deliverability issues

Pro Deliverability Tools

Optimize how emails are delivered.

3 features
Automated IP warmup
Throttle controls
Smart routing

Frequently asked questions

Everything you need to know about SendX and email marketing

Is there a simpler alternative to Bird for email-only needs?

Yes, SendPost is built specifically for high-volume email delivery and deliverability, without the extra complexity of a broader CPaaS platform like Bird. While Bird bundles email alongside voice, SMS, and other channels, SendPost focuses entirely on getting your emails inboxed reliably. With built-in IP pool management, advanced deliverability monitoring, and AI-driven automation, SendPost gives you enterprise-grade sending power in a simpler, more focused platform.

Why choose SendPost over Bird for email delivery?

Bird provides a multi-channel platform and a configurable on-premise MTA, but it’s not purpose-built for modern deliverability. SendPost focuses exclusively on email, giving you smarter automation to prevent issues before they impact inboxing and granular IP pool and domain management with real-time reputation monitoring. If email is a core revenue channel, SendPost offers the depth, automation, and simplicity Bird can’t match.

How does SendPost pricing compare to Bird?

Bird offers flexible, usage-based plans that are easier to get started with at lower volumes. SendPost, on the other hand, requires a higher upfront commitment because it includes advanced deliverability tooling out of the box with features like IP pool management, real-time reputation monitoring, and AI-driven automation that Bird does not have, or often charges extra for. While Bird can be less expensive for smaller senders, SendPost is typically more cost-effective at scale. By preventing deliverability issues, reducing reliance on third-party add-ons, and ensuring more emails land in the inbox, SendPost delivers a lower total cost of ownership and higher ROI for serious, high-volume senders.

How does SendPost ensure deliverability for transactional emails?

We specialize in the high-speed, reliable delivery of transactional emails. Our infrastructure is built on managed IP pools with proactive monitoring to protect sender reputation. Unlike bulk marketing platforms, our systems are optimized to ensure your critical emails—like password resets, invoices, and alerts—reach the inbox instantly.

How does SendPost's pricing compare for high-volume sending?

SendPost is significantly more cost-effective for transactional and high-volume email. Our pay-as-you-go pricing is tied directly to your usage, not your subscriber count. This means you don't overpay for storing contacts and only get charged for the emails you actually send, making it a more economical and scalable solution for applications.

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