Email Deliverability
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      CAN SPAM Act

      • What is CAN-SPAM

      • Penalties for non-compliance

      • Do's and Don't for CAN-SPAM compliance

      What is CAN-SPAM

      CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that was passed in 2003. That act formulates the rules for commercial email and commercial messages. It gives recipients the right to have a business stop emailing them and also outlines the penalties incurred for those who violate the law.

      CAN-SPAN law covers 'any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service' including email that promotes content on commercial websites. The law makes no exception for business-to-business email. It does, however, exempt transactional and relationship messages.

      Penalties for non-compliance

      For every single email that violates the CAN-SPAM Act, the FTC will fine you $16,000. So if you have sent 10000 emails then you are liable to penalties upto 160,000,000$ which is 160 million $

      Do's and Don't for CAN-SPAM compliance

      For CAN-SPAM compliance you need to have the following in every email that you send out:

      • Your valid physical postal address

      • Provide a clear way to unsubscribe to your emails and honor unsubscribe within 10 business days

      • Clear From, To and Reply-To which explains clearly who you are

      For a more detailed understanding of the act kindly refer here

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