Promotional emails are mainly about getting the word out about your special offers, time-sensitive deals, and pretty much any marketing artifact you are using to boost your chances of selling your products or services. Common promotional emails can be exclusive content access or special discounts.
Segment your email list and send personalized promotional emails, depending on your target group. A well-targeted, personalized special offer can improve click-through rates by 14%. For example, you should send highly targeted emails to engage and convert through targeting ads based on their buyer behaviour and preferences. Make the most of the seasonal rush by sending promotional emails during peak-seasons like Thanksgiving, Black Friday, and Christmas time.
Give your customers a special offer in your promotional emails. For instance, a promo code in a welcome email when someone signs up to your email newsletter. But make sure that you create urgency by including a timeline bound CTA. Ultimately, a promotional email is about getting the recipient’s to convert to customers, so your CTA needs to be easy to find and super clear on what needs to be done.
Create catchy and personalize email subject lines that differentiate yourself from your competitors. Write an email copy with a touch of humor, but keep it decent. Get creative with images, like using a GIF or Video instead of plain images.
Create an automated drip sequence in your email using a tool like SendX. Select from an array of readymade email templates to create a promotional email that will justify asking for a purchase.
Here’s a simplified recipe:
Design emails without HTML. SendX drag and drop editor is meant for marketers to design professional looking emails with ease.
Increase your open rates by upto 50% by resending your email broadcasts to non-openers with a different subject line.
Auto tag subscribers based on pop up they subscribe to or data they have filled. Send automated thank you email or drip nurture emails to educate & nurture them.
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