Include the key details in your event invitation such as the date and time of the event, venue along with the map and directions, duration of the event, and the event’s agenda. Use attractive invitation phrases and enticing subject lines, and make your email warm and friendly. You can use ready email templates to do it easily and well.
Make a particular section of your email the point of focus, and build your email around it. Your email should talk about the event and what to expect from it. Animate your email with GIFs or Videos. For example, you can include testimonial videos, if it’s a repeat event.
Think of your event email as an alternative to a landing page, right in their inbox. Promote your event without any second thoughts. Promote the dates of other upcoming events, conference tickets, the venue’s highlights, and give them ample reasons to attend your event. You can also use this opportunity to include a referral link.
Targeted emails are highly effective and yield a great return on investment. Create email campaigns that perform really well and attain a great open rate and click-through rate, using an ESP like SendX that offers segmentation and targeted personalization.
Design emails without HTML. SendX drag and drop editor is meant for marketers to design professional looking emails with ease.
Increase your open rates by upto 50% by resending your email broadcasts to non-openers with a different subject line.
Auto tag subscribers based on pop up they subscribe to or data they have filled. Send automated thank you email or drip nurture emails to educate & nurture them.
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