Integrating WooCommerce e-commerce platform with SendX.
This article walks your through enabling the WooCommerceintegrationin yourSendXaccount. The main steps are as follows:
Enabling WebHooks in WooCommerce
Specify events like order created or new customer created which you want to sync with SendX
At the end of this integration:
SendX contact is created as soon as customer is created on your WooCommerce store
You can view all order & product details which a customer placed on WooCommerce in SendX
Track life time value on per WooCommerce customer on SendX
Segment WooCommerce customers based on which products or categories they have purchased
Segment WooCommerce customers based on whether they avail coupons or not
Segment WooCommerce customers based on whether they have purchased specific products in specific time frame
So let's get started:
Click onSettings > API
Click onWebhookstabs
Give webhook a name such asOrder Created, change status toActive, choose topic or event from WooCommerce which you want to push to SendX such asOrder created, provide a delivery url which will be of format:https://app.sendx.io/api/v1/integration/woocommerce/team/<teamid>
You can find your account's team id by logging intoSendX app > Clicking on Settingsand copying Team Id value.
If everything goes well then after clicking on Save Webhook you should see aWebhook updated successfullymessage.
To verify, let's quickly order a product from your WooCommerce store with a new customer email id
After placing the order you should find a new contact with the same email and name has been created on SendX with billing information. In contact's timeline you will find details of the products he / she purchased on your WooCommerce store
SendX automatically adds a tag calledvia_woocommercefor all customers who got created or update via WooCommerce i.e they made a purchase. Also you will find the life time value of a contact based on all the past purchases he / she has made
That's it. You are good to go now. In remaining sections we will see how to sync initial WooCommerce data to SendX, how to create segments based on LTV ( life time value ), segments based on products purchased, segments based on last buy pattern, coupons applied etc. so to increase revenue & profit of your WooCommerce store.