email marketing kpis - Email Marketing Help Center from SendX

Learn to Send Promotional Emails that Won't Gain You More Unsubscribers

Find how to send promotional emails that people would want to read. Know the strategy you can use to send promotional emails that won't get you more unsubscribers.

email marketing kpis

How to Calculate Unsubscribe Rate

How is unsubscribe rate calculated? The unsubscribe rate shows you the percentage of users who have opted-out from your mailing list after an email campaign. Know the formula to calculate it.

email marketing kpis

A/B Testing in Email Marketing

What is AB testing in email marketing? A/B testing or split testing in email marketing is the process of sending one version (version A) of your email to a subset of your broadcast list and sending another version to another subset.

email marketing kpis

Emails Delivered - 5 Metrics to Understand the Status of Your Emails

Know the top metrics that help you understand the status of your emails: Delivery rate (delivered email), Opens and Unique Opens, Unsubscribe Rate, Bounces, and Spam Reports.

email marketing kpis

Clicks per Unique Opens - What are they?

Learn the definition of click rates and clicks per unique opens. Click rates & Click per unique opens give a fair idea about the way your subscribers are engaging with your email campaign.

email marketing metric

Click Rate Vs Open Rate - Which Email Metric to Track?

Click rate vs Open rate -Tracking both will help you answer the most critical questions: Who opened your email? Was it relevant to them? If so, did they click on it?

email marketing

What is the difference between Unique clicks and Total clicks?

Unique clicks: Total no. of unique subscribers that have clicked on any link. Total clicks: The total number of clicks received on your campaign. Click here for details.

email marketing

What are Unique Clicks? How to improve Unique Click Rate?

What is a unique click? A unique click is when a subscriber clicks on the link inside your email copy only once. Learn the definition & know how to improve unique click rate.

email marketing

What is Click to Open Rate (CTO or CTOR)?

What is CTOR? CTOR (Click to Open Rate) is the comparison between the number of clicks and number of opens. For example, if you got 120 clicks and 150 opens, then your CTOR is 80%.