email marketing kpis - Email Marketing Help Center from SendX

How to calculate Unsubscribe Rate

An unsubscribe rate shows you the percentage of users who have opted-out from your mailing list after an email campaign. This tells you the number of subscribers who have chosen not to receive your newsletter any further.

email marketing kpis

A/B testing in Email Marketing

A/B testing or split testing in email marketing is the process of sending one version (version A) of your email to a subset of your broadcast list and sending another version to another subset. Then you track a metric that will define the success of your test.

email marketing kpis

Emails Delivered - Basics [5 metrics to watch out to boost email deliverability]

Email delivery rate helps you understand the status of your emails. It is calculated based on the bounces. Remember, not all the emails that you send land in the inbox of your subscriber. So, the number of emails sent is not equal to the number of emails delivered.

email marketing kpis

Clicks per Unique Opens - What are they?

Ultimately, the goal of any email marketing campaign is a click. Click Rates and Click per Unique Opens give a fair idea about your subscriber and the way they have engaged with your email campaign.

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Click Rate Vs Open Rate - Which Email Metric to Track?

The difference between the click rate and the open rate is very thin. Tracking both will help you answer the most critical questions: Who opened your email? Was it relevant to them? If so, did they click on it?

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What is the difference between Unique clicks and Total clicks?

Not all clicks are the same. There are unique clicks and total clicks. Unique click gives you a fair idea about your audience - their behavior, likes, requirement, etc.

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What are Unique Clicks? How to improve Unique Click Rate?

If a subscriber clicks on the link inside your email copy at least once, then it is counted as a Unique Click. When he goes back, revisits the same link, it won’t be counted as a unique click this time. In short, multiple clicks do not attribute to unique clicks.

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What is Click to Open Rate (CTO or CTOR)?

Click to open rates (CTOR) is the measure of who opened your email, and clicked on a link inside your email copy. One of the significant and essential metrics to measure, click to open rates helps you understand how engaging was your content to the subscriber.