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A collection of 12 posts

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What is a Soft Bounce in Email Marketing?

An email bounce is when the email you send fails to get delivered to the recipient’s mailbox. A soft bounce is when the email you send fails to get delivered for temporary reasons.

  • Priya Nain
    Priya Nain
3 min read
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What is a DMARC Record?

Definition of DMARC Record: DMARC stands for "Domain-based Message Authentication, Reporting & Conformance" (DMARC).

  • Sanjana M
1 min read
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What is Email Open Rate?

What is email open rate: Email open rate is the percentage of the total number of recipients who are opening the email that you sent them.

  • Sanjana M
1 min read
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What is Confirmation Email?

What is a confirmation email: A confirmation email is a type of transactional email which is sent to a customer after a preset condition has been activated or triggered.

  • Sanjana M
1 min read
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List of Spam Checkers to Improve your Customer Reach

Here's a list of some of the best spam checkers. Analyse your emails on various online free spam checker tools like isnotspam etc. Check subject line, body, newsletter copy before hitting send.

  • Sanjana M
3 min read
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7+ IP Reputation Checkers that Work

Here's a list of the best IP reputation checkers. You can use these tools to do bulk IP reputation check or do an IP reputation check one at a time. Works best in 2020.

  • Mayank Agarwal
    Mayank Agarwal
6 min read
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What are MX (Mail eXchanger) Records?

MX Records, or Mail Exchange records are DNS records that are necessary for delivery of emails to any address. Learn about MX record preference, MX record priority, and more.

  • Mayank Agarwal
    Mayank Agarwal
4 min read
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What is SMTP (Simple Mail Transfer Protocol)?

What is SMTP? SMTP (Simple Mail Transfer Protocol) is a part of the application layer on the TCP/IP Protocol, responsible for moving your email across various networks to help it reach your inbox.

  • Mayank Agarwal
    Mayank Agarwal
1 min read
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What is a DKIM (DomainKeys Identified Mail) Record?

DKIM (Domain Keys Identified Mail) is a method used to authenticate emails, in order to detect if the sender is fake or if the received email is from a forged address. Find an example here.

  • Mayank Agarwal
    Mayank Agarwal
1 min read
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What is Email SPAM?

Definition of Email SPAM: Email spam, also called junk email, refers to unsolicited bulk messages which are sent over email. A common problem faced by most people with an email ID, it gained popularity in the nineties.

  • Mayank Agarwal
    Mayank Agarwal
2 min read
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What is a Hard Bounce in Email Marketing?

What is a hard bounce in email marketing? A hard bounce is an email message which bounces back OR returns to the sender because the recipient's email address is invalid. Find the tips to deal with hard bounces here.

  • Mayank Agarwal
    Mayank Agarwal
3 min read
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What is an SPF (Sender Policy Framework) Record?

An SPF (Sender Policy Framework) record is a TXT record with your DNS provider which lists the mail servers or IP addresses that are permitted to send emails on behalf of your domain.

  • Mayank Agarwal
    Mayank Agarwal
1 min read
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