You own a fitness centre with some high-profile trainers and have the latest gym equipment, and you know that you offer the best services. You have grown with the thought that customers looking to stay fit will eventually get your gym membership. All this time, you have tried to spread your brand’s name by asking your customers for referrals, advertising on billboards, newspapers, social media but still can’t reach your business goal. Is this the case with you?
If your answer is in the affirmative, nothing is surprising about this!
In this technological era, you can’t go along with your belief that people will come looking for you because you offer exceptional service. Instead, you need to tell them about your work and how you intend to grow. Now, the question is, how will you achieve this feat?
A simple yet effective marketing strategy that you can use in this scenario is email marketing. With this marketing trick, you can reach out to new customers and grow an extensive clientele base in a cost-effective manner.
Now, when you are some steps away from beginning a new gym marketing plan, you need to make sure of certain aspects such as regularity of emails and making your email’s content relevant to your customer.
With this, we get into our next question, that is, what should you be telling your subscribers in the weekly or monthly emails? Although you might think that you don’t have much to inform, in reality, there is a plethora of content that you can drive through email.
Here are a few ideas that you can implement to increase your customer base via email marketing.
Before delving into the content, make sure that you have the primage stage checked. In this case, it is the process of sign-up offered on your business website. Even if you have drawn your customers’ interest, do make sure that you do not drive them away with your lengthy sign-up process. Keep it as simple as possible.
A great tactic after this would be to send a friendly and warm welcome email. Here, you can imbibe some ideas from ClassPass, a fitness membership program. It sends welcome emails to the new sign-ups and offers its new members some lucrative discounts to attend fitness programs in their studios.
When you are all set with the email plan and the content, it’s time to rethink and revise. It is because not all offers or details will be relevant to all your subscribers at the same time. Therefore, put in some hard work here, and use subscriber data to create personalized emails. Reach such a level where an email sent from your part will make the person feel that it has been made, just for him.
You must have some great pictures of your gym, where you can flaunt the latest gym equipment. This is the time when you can put them to good use. However, a good email copy is not only about adding good pictures. You need to combine those pictures with catchy taglines and phrases to create a “wow” moment when the customers see them.
To take an example, you can check out the email campaigns by SoulCycle. They incorporate pictures of stylish, fit, and confident people who happen to be trainers. Moreover, they add words that will “scream” motivation and make you shed those extra layers.
You know people go to your gym to stay healthy. However, you also need to understand that they can get busy at work and can’t make it to the gym regularly. So, you can send them emails providing tips on some easy aerobic exercises that can be done in no time and can, yet, keep their weight in place. Moreover, when your gym stays closed during the holidays, your emails can comprise some festive recipes made healthily.
Of course, you offer your customers a lot of incentives. Now, with the help of email marketing, you can keep them updated about things such as a special discount on referrals, a discount on taking a membership for three months, lucrative offers on upgrades, and many more. This will keep the customers running to your gym to avail the offers and, therefore, make them wait for your following email.
Equinox, one of the major gym chains in the US, uses email marketing to help them know about the special offers during festivities. In this mail, they focus on the festival and some healthy tips they can incorporate while enjoying the festivities. Such emails always make the customers feel welcome and special.
No matter what business feat you are trying to achieve, you need to work strategically to accomplish the goal. Creating a good email marketing strategy can be of great use in helping you reach the same.
Though it’s true that you are a businessman, and marketing is not your cup of tea, the results will be worth your hard work. Now, if it still sounds a bit daunting, you can use email marketing software that can get all your job done seamlessly.
A software that will not be too harsh on your pocket and ensure good results would be SendX. This email marketing software is intuitive and relatively cost-effective compared to other giants functioning in the same genre. This software offers ready-to-use email templates such as thank you emails, festive season deals, newsletters, etc. Moreover, this software will let you manage unlimited teams with a single account.
What’s more? This software has been trusted by more than 3000 companies worldwide, including Furlenco, Drivezy, and many more. Nonetheless, if you are still not assured, you can try out the 14-day free trial facility, where you need to put forth no credit card details.
So, now that things have become easy for you, it’s time you get into action and make the best use of email marketing to achieve your business goal.