Be it our love for clean and soft carpets and rugs or the need to ensure good hygiene for our kids and pets, we all tend to keep scrolling in search of the best carpet cleaning services.
And, to meet this ever-increasing demand, carpet cleaning businesses are rising like never before! As a result, this industry is becoming highly competitive and making it difficult for the best ones to reach out to us. Not to forget that this is also not letting us experience the best in the industry!
If your carpet cleaning business is stuck in this competitive market and you’re searching for ways to explore the full potential in your services, it’s high time you start using email marketing.
Known to be an effective digital marketing strategy in establishing customer relationships, this can be your way of reaching out to our potential clients.
Let’s delve deeper and understand if email marketing can be a feasible marketing instrument for your carpet cleaning business.
You don’t have to spend loads: When you are running a carpet cleaning business, it’s given that you have to handle numerous staff alongside sparing a massive amount for the maintenance of the equipment. After this, can you set aside a lump sum to run a marketing strategy? Well, we understand your situation and so, suggesting you an instrument where you can reach out to your subscribers at a minimal cost.
Helps you target your audience better: Suppose you have a special offer for commercial cleaning services. With the help of email marketing, you can reach out to entities or people related to this specific service. So, here’s one more advantage of email marketing for you!
Strengthen your customer relationship: Emails can be the best way to know if your customer or client has liked your service. Or they can help you with how you can better your functioning. And, no matter how good you are, imbibing the feedback will always help you integrate tailor-made services for your customers.
Well, these are only some substantial benefits of email marketing. There are many more, and you can see it yourself once you start implementing it in your business.
So, here’s helping you with some effective email marketing hacks to spice up your carpet cleaning business.
Just like you, there may be many carpet cleaning services sending emails to your subscribers. Now, the question is, why should they choose you over your competitors? Are you motivating them enough to book an appointment with you right away?
The answer to all these questions would be to develop a clear USP of your business. This means that if you are stating that you are the best carpet cleaning business in the locality, tell them how qualified your workers are or the equipment you are using. You can also tell them how you use different cleaning approaches for distinct carpet materials.
Other than this, keep updating your subscribers about the new additions in your services, and while you are at it, make sure you do not forget to add the pricing.
Now, when it comes to cleaning carpets and rugs, you will have to show your customers that you and your team possess a good knowledge of different types of carpeting. You can tell them how you differentiate the cleaning processes based on the thickness, material, and texture of the carpets and the rugs and how you have different equipment to handle all these chores.
And, while you explain these, please add short videos of the cleaning process to create a far-reaching impact on the subscribers. Even if they forget the details, there are high chances that the videos will stay with them for a while.
If adding videos seems a difficult task, you can, of course, add before and after pictures to show how efficient your services are!
Be it any business; offering discounts can be a great way to attract potential clients. People who may not be on the lookout for a carpet cleaning agency can get their carpets and rugs cleaned because of the special offer! Yes, this happens!
Nonetheless, please make sure you do not send discount emails in bulk and note the subscriber’s need in mind. Let’s understand this better with an example.
Suppose you have an offer going on for Labor’s day, and that primarily relates to offices. Then, you have to make sure that you send these discount mails only to the people associated and not to your entire email listing. Likewise, you cannot send an offer on residential carpet cleaning to people who generally enquire about your commercial services.
It’s a given fact that referrals can introduce businesses to new clients and customers. And the same is true for the carpet cleaning businesses. However, these referral email campaigns need to be handled right, or else you might end up losing your existing customer!
First, send your customers an invitation mail, where you tell them all about the campaign and get them excited with the discounts and coupons. Now, keep a reminder mail handy if you see the response is less than expected. Keep this reminder mainly crisp and to-the-point.
Now, start sending thank you mail to the ones you see who have referred your name to their friends and family. Later on, send them the reward mails.
Pro tip: To keep your customers motivated, you can use a scoreboard where they can check out each other’s progress and gifts. This will keep encouraging them to win more, which means more referrals for you!
Well, you have to make peace with the fact that your subscribers or customers will not always get an entire carpet clean-up every time they spill tea or juice. But you have to stay on top of their mind to call you whenever they decide to clean the carpet. And the best way to do this would be to send some easy and handy tips to your customers.
For instance, you can send them some easy DIY ideas that they can use to hide a mark in the carpet or vanish a small ink stain. Now, when they see that the hacks offered by your business are effective, they will remember your name. So, now when they need to have their carpet or rugs washed, they will book an appointment with you.
As quite evident, email marketing can be your way out to enhance sales and establish a more extensive clientele base.
But, if starting an email campaign seems too difficult for you, after all the chores you handle in your business, it’s best to go for a dedicated software that ensures the job is done in a hassle-free manner.
And, the best email marketing software in terms of costs and features would be SendX. It is quite economical compared to the prices of other software functioning in the same genre, and it takes pride in providing the most user-friendly UI in the market. Moreover, no matter the plan you opt for, you will have the provision to send unlimited emails with a single account, enjoy the best mail deliverability, and 24x7 live support.
What’s more? You can begin your email marketing journey with a brand that more than 3000 companies have trusted.
All sorted, now? Then, it’s time you read through the strategies and start using them right away to kickstart your carpet cleaning business. And you can thank us later!