Priya Nain
Author: Priya Nain  |  

Product & Email marketer at Mindvalley. Making stuff less boring to read. Infrequent Trekker. Nice girl, rarely mean.


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I don’t know who birthed this idea.

This idea of designing complex pricing models for email marketing software.

Rather than getting frustrated & saying words that babies shouldn’t hear, let’s read about one tool that actually has a straightforward pricing model.

MailerLite - A simple, affordable email marketing software.

But is there a catch in MailerLite pricing? Let’s see.

This guide is not a copy-paste of what is described on MailerLite’s official pricing page but a drill down on terms, actual billing models and payment systems.

A quick summary of MailerLite pricing for you

MailerLite offers a fairly simple choice in terms of pricing: You have a free plan for up to 1000 subscribers and you can send up to 12000 emails/month, and there is a paid plan starting at $10 per month for 1000 subscribers.Plus, you get all the features, including unlimited emails per month, regardless of the number subscribers you have. And what's more: the cost per subscriber decreases as your list grows.

Here's a snapshot.

Free Plan? Free upto 1K subscribers
Lowest price plan $10/month
Charges for Unsubscribers? Yes, for 30 more days after the contact has unsubscribed
Discounts 30% on the annual subscription plan. And 30% on all plans for non-profits. 3 months free for organizations responsing to COVID-19.
Refund Policy Refund on annual plans, in case their service is terminated before the end of that year for which you've paid.

Just 2 ways to go (Simple!).  
Free - Up to 1k subscribers and you can send up to 12k emails/ months
Paid - Starts at $10 every month for 1000 subscribers.

You get all the features, including Unlimited emails per month no matter how many subscribers you have.

The cost per subscriber goes down as your list grows.

For example, a list of 10k costs $50/month so the cost is $0.005/subscriber. If you have 1K subscribers, you will pay $10/mo so the cost will be $0.01/subscriber. And I asked my 5th standard niece, 0.005<0.01.

I know, you are ‘TL; DR’ but stay longer and let’s all find out more.

MailerLite's Free plan vs MailerLite's Paid plan: Which is better?

It truly depends on a few factors as described here.

If you have less than 1000 subscribers you can choose between free and paid plans. If you want to send unlimited emails, then you will have to choose a paid plan of $10/month.

If you have more than 1000 subscribers, you have no choice but to choose a paid plan. The cheapest paid plan is $15 and comes with unlimited emails.

The pricing increases as the number of Unique used subscribers increase (explained in the next section), but features remain the same.

But unlike in a Piad plan, in a Free plan, you will have the MailerLite logo at the bottom of all emails.

More details follow...

Free Plan

Free plan, as the name suggests is $0 plan if you have 1-1000 subscribers and you will send only 12000 emails/month. That means, a maximum of 12 emails per subscriber for the 1000 user list.  
In the MailerLite free plan, you can access features like email automation, some reports, and a landing page editor.

And you will also get the MailerLite logo at the bottom of all emails. So if you want clear branding, you will have to go to a paid plan.


And it doesn’t have these features:

  • Custom HTML editor
  • Email templates
  • Custom landing page domains
  • Auto-resending
  • Time zone based delivery
  • Email click maps
  • Reporting based on location
  • Live chat support


Every paid plan comes with these additional features:

  • Both emails & live chat support, 24/7
  • Ability to code your own newsletters
  • Insights on email performance with access to heatmaps
  • Access to a library of newsletter templates
  • Ability to save your own templates
  • A/B testing

MailerLite is offering Bookmarks?

Now, do you remember how the seller at the bookstore sells you a bookmark after you buy a book? As you want a better experience of reading the book, you happily get the add-on and his cash register goes double ka-ching!

I am not distracted.

All this is leading to show you what add-on MailerLite has to offer. Smart strategy.

It offers 3 bookmarks.. add-ons:  

MailerPro for $ 100/month


Add priority support by email or live chat.
A dedicated account manager who will help you in importing subscribers, creating email templates and GDPR-compliant web forms and analyzing metrics.

Dedicated IP for $50/month


To improve your deliverability by isolating your sending reputation. It’s recommended if you are sending more than 50,000 emails per week.

SitesPro for $10/month


This lets you publish as many landing pages as you need to keep your business booming. This also gets you unlimited access to MailerLite’s site-building features so you can build a better user experience.

How are Contacts Counted Against your Plan’s Limit? (Must Read Section)


The number of subscribers calculated for the purpose of billing involves counting unique subscribers used.

Let’s understand that. It's a pause-tv-now-section.  

Unique subscribers used are all unique email addresses that you’ve sent at least one email to in the past 30 days + any subscribers that were unsubscribed or bounced in the last 30 days.

These used subscribers are counted against your plan’s limit.

This number is updated every day by counting the recipients you have used by sending them any email in the past 30 days.

That means, it doesn’t matter whether the user is deleted, bounced or unsubscribed it remain in your Unique Subscribers Used list until 30 days after they have been deactivated.

But can you just delete those and remove any traces?

via GIPHY


You can't delete your subscribers like that. You have to wait for 30 days.

The moral of the story is - you pay for each subscriber that you send an email to for the next 30 days starting from the last day when you sent them an email.

Read again, it's different from what most email marketing platforms do.

What happens if you outgrow your subscribers’ limit?

You're not going to lose the money that you've already paid for your lower plan.

When you upgrade to a higher plan, MailerLite will calculate how much of your current plan you've already used, and then charge you the difference towards your new plan.

Any discounts?

If you commit to the long term with an annual payment plan. Then you get 30% off.

And similar to SendX's 25% discount, if you're a non-profit organization you get a 30% off on all plans with Mailerlite.

Update: In response to the ongoing pandemic, Mailerlite is also offering 3 months free service for all governmental, educational and healthcare organizations responding to COVID-19.

What is the refund policy?

Mailer offers a refund on annual plans, in case they terminate their service before the end of that year for which you've paid.

No refunds for any monthly plans as such.

I bet you are looking for an alternative

MailerLite is a great option to start when you want to grow your audience. No doubt it has good user experience and simplicity but you will have to spend some time and efforts creating emails from scratch if you use a free plan.

With a paid plan, if you have concerns with MailerLite's pricing, features and confusing ways to add up your contacts, I would humbly suggest you look at SendX. And for you to make the best educated decision, here's a quick reference comparing SendX with MailerLite.

SendX is intuitive, feature-rich. And it's one of the most affordable tools in the email marketing industry.

And it includes more features like advanced segments. You get email templates so you save time. Your total bill looks simpler so your finances won’t be mad at you.

It offers a 14-day free trial without needing your credit card details. Don’t miss out on this one.

Please note: We make our best effort to keep the pricing information updated but in case it changes, don’t be mad. But let’s exchange that information for free virtual cookies from us. Pretty please?

FAQs

1) Is Mailerlite free?

There is a free plan for MailerLite. If you have 1-1000 subscribers and you will send only 12000 emails/month. That means, a maximum of 12 emails per subscriber for the 1000 user list.

2) What is a Heatmap report? Is there one in MailerLite?

A Heatmap is a visualization map allowing you to see where and how visitors interact with a web page. Red areas are the areas with the most interactions and a cold color like blue marks areas with less activity. Mailerlite features quite a robust Heatmap report.

3) What are the benefits of a dedicated IP? Can I get one for free with MailerLite?

A dedicated IP ensures that you are not sharing the email delivery infrastructure with anyone else. It works best if you are sending a consistently high volume of emails, typically over 200000 emails a month. Mailerlite provides one as a part of their paid plan, so evaluating it before buying should help you choose well.

4) Mailerlite charges me for unsubscribes for 30 days after having sent the last email to them. But I want to stop paying for them from the moment they unsubscribe. What do you suggest?

It is always a good idea to evaluate the features offered before deciding on an ESP. There are some ESPs that stop charging you for unsubscribes from the moment they unsubscribe. ConvertKit and SendX are good examples.

5) Do I get enough free email templates in the Mailerlite email editor?

Yes, MailerLite email has quite a good collection of email templates and you should find enough for most of your email campaign requirements. Although Mailerlite does provide a few free email templates, if you are looking for a much better alternative, SendX would be a good option. With SendX, you will get access to 50+ free premium responsive email templates for a variety of use cases and industries.

6) How can I nurture leads over a period of time in Mailerlite until they are ready for a sales email?

For that, you need to plan a drip campaign. A drip campaign is a method used in marketing to acquire customers through lead nurture programs. It involves sending marketing information to prospects repeatedly over longer periods of time in order to nurture prospects or leads through the marketing funnel.

7) Mine is a non-profit organization. If I commit to an annual plan with Mailerlite, what is the discount I get? Is it 30% or 60%?

If you commit to the long term with an annual payment plan, then you get 30% off. And if you're a non-profit organization you get a 30% off on all plans. But it is not a double-discount. You got 30% off even if you are a non-profit organization, on either of the offers: annual plan, or non-profit organization.