SendX brand kit
https://www.sendx.io/brand

Guidelines and assets for presenting the SendX brand consistently.


NAMING

SendX         One word, capital S and capital X.
              Not Sendx, sendX, Send X, or SENDX.

SendX is a product of SendWorks, not a separate company — refer to it as
"SendX, a SendWorks product" or "SendX, part of SendWorks." SendPost is its
sibling product, not a competitor and not the same thing. Never abbreviate to
"SX".

SendWorks and SendPost follow the same rule: one word, two capitals, no space.


LOGO

logo/sendx-wordmark-gold.svg    Full lockup — mark plus wordmark. The
logo/sendx-wordmark-gold.png    default. Best on black or a dark ground.
logo/sendx-wordmark-white.svg   Mono. Use on dark or busy backgrounds where
logo/sendx-wordmark-white.png   the gold loses contrast.
logo/sendx-wordmark-black.svg   Mono. Use on light backgrounds, and for
logo/sendx-wordmark-black.png   single-color print.
logo/sendx-icon-gold.svg        Mark on its own. Use only where the full
logo/sendx-icon-gold.png        lockup will not fit.
logo/sendx-icon-white.svg
logo/sendx-icon-white.png
logo/sendx-icon-black.svg
logo/sendx-icon-black.png

Prefer the SVG wherever the medium supports it. PNGs are transparent.

Gold on white is low contrast — reach for the black wordmark on light grounds
rather than the gold one.


APP ICON

The mark set in a rounded square. Use it for avatars, favicons, app tiles, and
social profile images — anywhere the artwork needs its own edge because the
background is out of our control. Everywhere else, prefer the wordmark.

The variant name refers to the TILE, not the mark on it:

logo/sendx-app-icon-gold.svg    Gold tile, black mark. The default.
logo/sendx-app-icon-gold.png
logo/sendx-app-icon-black.svg   Black tile, gold mark.
logo/sendx-app-icon-black.png
logo/sendx-app-icon-white.svg   White tile, black mark.
logo/sendx-app-icon-white.png

The corner radius is part of the artwork. Please don't re-round, crop it
square, or knock it into a circle — if you need a circular avatar, let the
platform mask it and the tile will do the right thing.

Do not alter any of these files in any way. Do not stretch, rotate, recolor,
add effects to, outline, or place the mark inside another shape. Keep clear
space around the logo of at least the height of the mark, and do not render
the wordmark below 120px wide or either icon below 24px.


COLORS

#FFD700   SendX Gold   The logo, primary buttons, links
#FFAA00   Amber        Secondary accent — gradients and hovers
#000000   Black        Primary background
#0A0A0F   Ink          Alternate surface
#FFFFFF   White        Primary text
#A1A1AA   Zinc 400     Secondary text

Gold is the SendX accent. Please don't use it to stand for SendWorks, the
parent brand, which is monochrome — and don't use SendPost's purple (#5F4DE7)
to stand for SendX.


SCREENSHOTS

We don't currently publish approved product screenshots. Please email us for a
shot of SendX rather than capturing your own — we'll send one that's current
and free of customer data.


QUESTIONS

Need an asset that isn't here, or unsure whether a usage is allowed?
Email hello@sendx.io and we'll help.
