SendPost brand kit
https://www.sendx.io/sendpost/brand

Guidelines and assets for presenting the SendPost brand consistently.


NAMING

SendPost      One word, capital S and capital P.
              Not Sendpost, sendPost, Send Post, or SENDPOST.

SendPost is a product of SendWorks, not a separate company — refer to it as
"SendPost, a SendWorks product" or "SendPost, part of SendWorks." SendX is its
sibling product, not a competitor and not the same thing. Never abbreviate to
"SP" or "SendP".

SendWorks and SendX follow the same rule: one word, two capitals, no space.


LOGO

logo/sendpost-wordmark-purple.svg   Full lockup — mark plus wordmark. The
logo/sendpost-wordmark-purple.png   default. Works on white and on black.
logo/sendpost-wordmark-white.svg    Mono. Use on dark or busy backgrounds
logo/sendpost-wordmark-white.png    where the purple loses contrast.
logo/sendpost-wordmark-black.svg    Mono. Use on light backgrounds, and for
logo/sendpost-wordmark-black.png    single-color print.
logo/sendpost-icon-purple.svg       Mark on its own. Use only where the full
logo/sendpost-icon-purple.png       lockup will not fit.
logo/sendpost-icon-white.svg
logo/sendpost-icon-white.png
logo/sendpost-icon-black.svg
logo/sendpost-icon-black.png

Prefer the SVG wherever the medium supports it. PNGs are transparent.


APP ICON

The mark set in a rounded square. Use it for avatars, favicons, app tiles, and
social profile images — anywhere the artwork needs its own edge because the
background is out of our control. Everywhere else, prefer the wordmark.

The variant name refers to the TILE, not the envelope on it:

logo/sendpost-app-icon-purple.svg   Purple tile, white mark. The default.
logo/sendpost-app-icon-purple.png
logo/sendpost-app-icon-black.svg    Black tile, white mark.
logo/sendpost-app-icon-black.png
logo/sendpost-app-icon-white.svg    White tile, black mark.
logo/sendpost-app-icon-white.png

The corner radius is part of the artwork. Please don't re-round, crop it
square, or knock it into a circle — if you need a circular avatar, let the
platform mask it and the tile will do the right thing.

Do not alter any of these files in any way. Do not stretch, rotate, recolor,
add effects to, outline, or place the mark inside another shape. Keep clear
space around the logo of at least the height of the mark, and do not render
the wordmark below 120px wide or either icon below 24px.


COLORS

#5F4DE7   SendPost Purple   The logo, primary buttons, links
#7C3AED   Violet            Bright accent — highlights and gradients only
#000000   Black             Primary background
#0A0A0F   Ink               Alternate surface
#FFFFFF   White             Primary text
#A1A1AA   Zinc 400          Secondary text

Purple is the SendPost accent. Please don't use it to stand for SendWorks, the
parent brand, which is monochrome — and don't use SendX's yellow (#FFD700) to
stand for SendPost.


SCREENSHOTS

We don't currently publish approved product screenshots. Please email us for a
shot of SendPost rather than capturing your own — we'll send one that's current
and free of customer data.


QUESTIONS

Need an asset that isn't here, or unsure whether a usage is allowed?
Email info@sendworks.com and we'll help.
